Paid Social Analyst

MCD Partners is seeking a Paid Social Strategist for planning, execution, and optimization across Meta, LinkedIn, TikTok, and other social platforms. This role blends performance marketing acumen with creative curiosity and is perfect for someone who thrives in a fast-paced, client-facing environment.

You’ll be the go-to expert for all things paid social setting strategy, testing creative, scaling campaigns, and analyzing performance to deliver measurable growth for our clients. If you love digging into data, experimenting with ad formats, and uncovering insights that drive ROI, we’d love to hear from you.

What You’ll Do

Paid Social Strategy & Execution

• Develop full-funnel paid social strategies tailored to client goals acquisition, engagement, conversion, or awareness
• Launch and manage campaigns across Meta (Facebook/Instagram), LinkedIn, TikTok, and emerging platforms
• Build and maintain structured campaigns using best practices in audience segmentation, creative testing, and bidding
• Write or collaborate on copy, brief creative teams, and work closely with designers to deliver high-performing assets
• Monitor daily pacing, budgets, and performance metrics; proactively optimize for KPIs (CPA, ROAS, CTR, etc.)
• Analyze and interpret performance data to inform campaign optimizations and strategic recommendations
• Deliver reporting and insights to both internal teams and client stakeholders using tools like Google Analytics, Meta Ads Manager, and Looker Studio
• Identify testing opportunities and lead structured A/B or multivariate tests (creative, messaging, audiences, placements)
• Act as the client’s strategic partner for paid social owning performance and communicating results clearly and confidently
• Stay on top of platform changes, algorithm shifts, and new ad products applying learnings to client campaigns

What You Bring

• 3–5+ years experience managing paid social campaigns with a proven track record of performance
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and other platforms
• Deep understanding of targeting strategies, ad creative formats, and conversion tracking
• Analytical mindset with the ability to turn performance data into actionable insights
• Excellent communication and presentation skills
• Comfortable managing large monthly budgets
• Experience with Google Analytics, UTM tracking, and reporting dashboards (e.g., Looker Studio, Tableau)

Bonus Points For

• Experience working in an agency or cross-functional marketing environment
• Experience with Fintech or Financial clients
• Knowledge of lead gen funnels, CRM integration, or offline conversion tracking
• Familiarity with tools like Funnel.io, Google Tag Manager

Why Join MCD Partners?

• Work with a collaborative, creative team that values innovation and measurable impact
• Enjoy a remote-first work environment with preference for Chicago-area collaboration
• Competitive compensation, great benefits, and the backing of M&C Saatchi’s global network

What you'll get:

We offer a competitive salary, a comprehensive employer-subsidized benefits package which includes group medical, dental and vision coverage, medical savings accounts, a 401k retirement plan with annual company match, commuter benefits, generous paid time off, discretionary annual bonus, and disability and life insurance policies. Salary is commensurate to experience in the range of $70,000-$75,000. All candidates must have the ability to work in the US; we are unable to sponsor any work visas for this role.

MCD participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.upon offer acceptance.

We appreciate and thank you in advance for your interest in our openings. Qualified candidates will be contacted. No phone calls, emails or faxes please. MCD Partners is an Equal Opportunity Employer. MCD Partners is committed to being an Equal Opportunity Employer and values diversity. We participate in E-Verify to ensure our employees are authorized to work in the U.S.

About M&C Saatchi Group

All employee information is kept confidential according to General Data Protection Regulation (GDPR).

NO RECRUITMENT AGENCIES.