Sr. Associate, Lifecycle Marketing

Sr. Associate, Lifecycle Marketing

Country: United States of America

As the Senior Associate of Lifecycle Marketing, you will:   

• Use data analytics and customer behavior insights, to identify customer needs at various stages of the lifecycle and develop targeted comms strategies tailored by segment

• Design and create visualizations of customer comms journeys to map out how comms will reach customers with the right messaging at various touchpoints

• Design and execute personalized comms plans for each customer segment via various digital channels, including: email, SMS, push and in-app messages

• Design onboarding journeys that provide a seamless customer experience ensuring that customers understand the value of their product and encourages early engagement

• Using customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagement

• Working with the data and analytics teams to measure campaign effectiveness and track KPIs (ie. Acquisition targets, customer lifetime value etc) to identify areas of improvement and make data-driven decisions

• Create a comprehensive test-learn-optimize roadmap for the CRM channels

• Partner closely with other channel owners in the CRM team to assess cohesive communication strategy across outbound and inbound channels.

• Work with agency to create best in class creative

• Understand the MarTech stack and how to optimize usage of the various tools to create best in class campaigns

 

Qualifications 

• Demonstrated thought leadership in the customer marketing and/or retention marketing functions 

• Track record of driving customer engagement and lifetime value with measurable results in financial services, FinTech or related industries 

• An audience first, results-driven mindset 

• Domain expertise and hands-on experience in various customer marketing channels, especially in email, SMS, push notification, mobile in-app modals, etc.  

• Strong understanding of various CRM tools (e.g. Adobe Campaign Manager, SFMC, Braze, etc.) 

• Strong analytical skills, proficiency in SQL and Tableau or similar analytics tools to analyze campaign results 

• Experiences in statistical testing and hands-on experience leading a/b and/or multivariate test and learn agendas  

• Bachelor's Degree; Marketing, Business, Analytics or equivalent field or equivalent work experience 

• 8+ years of marketing, analytics or related experience.  

• Strong project management skills  

• Excellent relationship management skills. 

• Strategic and tactical thinker. 

• Familiarity with consumer finance products is a plus 

• Strong verbal and written communication skills 

Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights: Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.