Executive Director, Global Market Research

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Executive Director, Global Market Research is responsible for setting the vision, strategy, and execution of Bristol Myers Squibb’s (BMS’s) global Market Research capability across all Therapeutic Areas and lifecycle stages. This role serves as a senior thought partner to Commercialization and Enterprise leadership providing strategic insight to inform pipeline prioritization, launch decisions, brand strategy, and in-market optimization. 

The Executive Director oversees a broad portfolio of Market Research capabilities, including performance tracking, demand and volume research, market mapping, brand positioning and messaging, market access research, early pipeline opportunity assessment, and patient- and consumer-focused research. This leader is accountable for ensuring research is methodologically sound, decision-oriented, compliant, and consistently applied across regions and brands. 

In addition, the role owns the evolution of Market Research ways of working, innovation agenda, and AI-enabled capabilities, including serving as Business Product Owner for Market Research AI solutions. With a global remit and a large, multi-disciplinary team, this Executive Director ensures Market Research operates mas a strategic, scalable, and trusted enterprise capability that drives confident decision-making across BMS.

Responsibilities:

Set Global Market Research Vision & Strategy

• Define the global Market Research strategy aligned to BMS’s portfolio, pipeline, and commercialization priorities
• Establish clear principles for how Market Research informs decisions across early development, launch, and in-market optimization
• Ensure consistency and connectivity across research approaches, outputs, and insights globally

Lead a Comprehensive Market Research Capability Portfolio

• Performance Tracking: Brand health, campaign effectiveness, and longitudinal measurement
• Volume / Demand Research: Forecast inputs, demand drivers, scenario testing
• Market Mapping: Treatment pathways, competitive landscapes, stakeholder ecosystems
• Brand Positioning & Messaging: Value proposition development, message testing, narrative optimization
• Market Access Research: Payer, HTA, access stakeholder research and evidence needs
• Early Pipeline & Clinical Research: Market sizing, opportunity assessment, unmet need analysis
• Patient & Direct-to-Consumer Research: Patient journeys, behaviors, preferences, and experiences

Act as Senior Thought Partner to Executive Leadership

• Partner with SVP and C-suite–level leaders across Commercialization (Marketing, Sales, Medical, and Market Access), and Development
• Frame complex research findings into clear, decision-ready recommendations
• Guide leadership through ambiguity, trade-offs, and risk-informed decisions using robust insight

Own Market Research Operating Model & Governance

• Define global standards for research design, vendor usage, methodologies, and deliverables
• Establish governance frameworks to prioritize demand, ensure quality, and manage consistency across regions and brands
• Reduce duplication and fragmentation by driving a more integrated, enterprise view of Market Research

Lead Market Research Innovation & AI Enablement

• Set the innovation agenda for Market Research, including advanced analytics, automation, and AI
• Serve as Business Product Owner for Market Research AI, defining roadmap, use cases, and value realization
• Explore and scale