Customer Adoption Marketing Content Lead

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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

Objective & Purpose

 

SAP’s Customer Adoption Marketing team has a clear objective to engage customers throughout their post-sale journey to drive adoption, retention and create loyal customers for life. The team is looking for a creative, highly-motived content strategist to own the identification of content needs and content development across specific SAP product areas. This highly-visible role offers the opportunity to collaborate cross-functionally and apply a variety of marketing disciplines to achieve objectives. We are a fast moving, data and results driven team with a common mindset – always putting the needs of our customers first.

 

Key Responsibilities

 

• Develop and execute a customer-centric content strategy to achieve Adoption Marketing team outcomes and KPIs.
• Ensure alignment of content planning with product marketing, channels, field teams, and customer engagement teams for cohesive messaging.
• Optimize content to support adoption, consumption, and retention objectives.
• Conduct message testing across various content types and distribution channels.
• Oversee end-to-end execution of content deliverables, including the creation and distribution of assets, and maintenance of assets in content repository.
• Deliver in partnership with internal stakeholders and external vendors, solution adoption content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, best practices, how-to guides, etc.
• Support the budgeting process with forecasting and staying within x% of allocated content budget
• Continually measure content effectiveness to build high-performing content for the right audience and channels.

Key Skills & Competencies

 

• Minimum 8 years of B2B or B2C digital, high-tech marketing experience, SAAS experience a plus
• Outstanding written & verbal communication skills
• Experience and strong competency in copywriting
• Must be proficient in marketing automation tools and their application for adoption programs.
• Strong collaboration skills and experience successfully working across cross-functional teams
• Must be proficient in developing content strategies, marketing content plans and executing marketing programs (ideally in the post-sale/adoption space)
• Must be able to understand, critique and give feedback on content design and delivery methods.
• Must have working familiarity with multiple digital channels and their applicability within an adoption marketing plan
• Must have experience producing high performing content

• Must have good understanding of customer lifecycle journey

• Ability to manage multiple projects simultaneously and stay on time, within budget

Educational Requirements

 

• Bachelor’s degree or equivalent required

 

Location

 

• San Ramon or Newtown Square – highly preferred

 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

 

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help