Director, Commerce

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the growing Kinesso Commerce team as a Director. In this role you will be responsible for managing a team in developing, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You, along with the Associate Director, are responsible for the strategic and tactical development of each retail plan.  You’ll work closely with Planning and Buying teams to allow for holistic Commerce media function. As a Director, it’s your responsibility to ensure work is done to specification and correctly, in addition to managing resource/allocation and growth/development of the overall team.  
Kinesso Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.

Responsibilities

• Strategy & Execution
  • Lead planning and activation across Commerce media plans as needed, including direct account and client service responsibilities
    
  • Manage and take accountability for client total budget and savings
    
  • Oversee plan development and implementation, incorporating necessary and appropriate rationale and research for client buy-in
    
  • Responsible for the strategy and the audience insights being funneled down into the tactical media plan 
    
  • Ensures strategic consistency across all elements of plan development and implementation 
    
  • Develops, presents, manages and measures commerce media programs and defines program objectives and strategies consistent with brand marketing objectives 
    
  • Ability to push back on client when relevant and pivot approach/support as needed
    
  • Creates client ready materials and delivers client communications 
    
  • Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
    
  • Understanding the underlying client needs and recommending solution / path forward. Once aligned clearly directing internal team and managing deliverables with client
    
  • Develops buying guidelines and supervises buying process and stewardship for media programs 
    
  • Negotiate and implement added value, research partnerships and custom program elements
    
  • Oversees both media & sales metrics evaluation ensuring original objectives and strategies are being met
• Relationships
  • Own client relationship as it relates to media investment and take ultimate accountability for team’s day-to-day responsibilities
    
  • Develop, maintain and grow client relationships with appropriate levels
    
  • Responsible for creating overall team culture of trust, openness and accountability
    
  • Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
    
  • Actively manages client's expectations, ensuring timely creation & deliver