Sr Events Marketing Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As Senior Events Marketing Manager at Later, you'll architect and execute our events strategy to strengthen Later's position in the enterprise social media and influencer marketing space. Leading a small but growing events team, you'll create high-impact experiences that engage senior marketing decision-makers at B2C brands ($50M-$500M+ revenue) and agencies. This role is critical in bringing Later's brand to life through industry events (conferences, tradeshows) and executive programs, directly contributing to both brand awareness and pipeline generation. Reporting to the VP of Corporate, you'll shape how our enterprise audience experiences Later in-person and virtually.

What you'll be doing:

Strategy

• Develop and own Later's comprehensive annual events strategy and roadmap
• Create strategic framework for measuring event ROI and pipeline impact
• Design targeted owned event experiences for enterprise marketing leaders

Technical/Execution

• Manage events budget, vendor relationships, and agency partnerships
• Execute virtual, hybrid, and in-person event programs at scale
• Create and maintain event measurement frameworks and ROI analysis

Team/Collaboration

• Partner with Demand Generation to create integrated event campaigns
• Work with Product Marketing to showcase platform capabilities effectively
• Support Sales team in creating high-touch executive events and VIP experiences
• Collaborate with Customer Marketing to secure and prepare customer speakers

Leadership

• Manage and mentor an Events Manager, providing guidance and career development
• Build and maintain relationships with industry event organizers and partners
• Guide cross-functional initiatives between events, sales, and marketing teams

Research/Best Practices

• Define and implement event marketing best practices and playbooks
• Stay current with B2B event trends and technologies
• Conduct regular analysis of competitive event strategies

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 7+ years of B2B events marketing experience, with demonstrated progression in events strategy roles
• Bachelor's degree in Marketing, Events Management, or related field
• Proven success managing large-scale conferences and executive-level events
• Track record of delivering measurable pipeline impact through events programs
• Experience managing and developing direct reports in an events context
• Strong project management skills with ability to manage multiple events simultaneously
• Expertise in event strategy, from concept development to execution and measurement
• Proficiency in event management platforms and marketing analytics tools
• Experience managing six-figure event budgets and vendor relationships
• Experience marketing to enterprise B2C brands and agencies

Nice to Haves:

• CMP (Certified Meeting Profess