MarTech Implementation & Digital Transformation, Director

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role: 

• Build and maintain strategic relationships with vendors like Adobe, ensuring we maximize the use of their capabilities while driving their product direction to achieve marketing and ServiceNow goals   

• Collaborate with platform peers to establish north star vision for MarTech stack at ServiceNow 

• Collaborate with digital platform peers to identify gaps/missing features in MarTech solutions and ensure vendors like Adobe prioritize and address our needs as part of their product roadmap 

• Ensure vendors deliver against their product promise and track product adoption and utilization across ServiceNow 

• Create a vendor score framework to ensure compliance and delivery of contract goals  

• Collaborate and lead cross-functional teams, including DT, Marketing, and external partners, work with team to ensure detailed architecture and implementation plans for strategic projects are in place driving to north star vision 

• Evangelize and drive digital transformation across ServiceNow with MarTech digital experience capabilities from experience generation to experience delivery leveraging established best practices 

• Develop and implement technical processes in collaboration with digital platform peers and partner with DT to ensure adoption of best-in-class enterprise architecture that ensure efficient and effective data transfer while maximizing scalability.  

• Identify and track KPIs to drive value realization of MarTech stack – heavily focused but not limited to Adobe solutions 

• Lead workshops, trainings, and analysis to ensure marketing can align current processes to maximize utilization of latest capabilities from our MarTech stack including Gen AI 

Qualifications

To be successful in this role you have: 

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.  

• Bachelor's degree in Computer Science, Information Technology, or a related field. A Master's degree is preferred.  

• Relevant certifications in Adobe marketing solutions are a plus.  

• Ability to work independently and as part of a team in a fast-paced, dynamic environment.  

• Strong analytical and problem-solving skills, with a focus on delivering business value.  

• Experience in helping stakeholders map out processes and drive towards automation and integrated AI solutions (agentic and otherwise) are preferred. 

• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.  

• Strong knowledge of marketing technology trends, best-in-class MarTech architecture, and best practices 

• Strong knowledge of data transformation, exchange, and delivery applications with specific focus on event driven, real-time applications 

• Strong operational knowledge of digital marketing best practices – in particular, digital experience delivery and digital marketing across owned and partner channels 

• Proven experience in leading large-scale Martech implementation projects in a complex, matrixed organization.  

• Extensive experience implementing/operating on Adobe Experience Cloud platform, specifically focusing on latest generation of digital experience technology such as AEP, CJA, AJO B2B.  

• Working knowledge of Ad Servers/Partners such as DV360, LinkedIn, Bombora preferred 

• Proven experience in building and maintaining strategic relationship with vendors like Adobe, partners, and internal function teams like IT 

• Proven experience or working knowledge with enterprise data storage, streaming and queuing systems including