Customer Lifecycle Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

About the role

We are looking for a Lifecycle Marketing professional to join our growing team to help drive our lifecycle marketing programs globally. As a Lifecycle Marketing manager, you will be pivotal in developing and executing lifecycle marketing programs to support Deel’s customer and revenue growth. 

Our ideal candidate will have an understanding of multi-channel and omni-channel promotion strategies and programs, as well as nurture programs to drive activation, onboarding, retention, and churn mitigation programs across Deel’s customers.

You will report to our Senior Director of Lifecycle Marketing & Operations.

What you'll do at Deel

• Create, orchestrate, and continuously optimize customer lifecycle programs using 1st and 3rd party channels and intent signals, as well as customer behavior data, to help retain customers, as well as prevent churn within our customer base.

• Partner with Product Marketing, Customer Success, and other teams to coordinate customer touchpoints for maximum revenue impact and customer satisfaction.

• Partner with Analytics and Data teams to define customer lifecycle reporting and create dashboards to analyze tests, monitor performance against goals.

• Map Deel’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which includes purchase, support, and loyalty stages.

• Drive and optimize programs to meet or exceed key measurable metrics (churn rates, customer lifetime value, customer retention) that the lifecycle programs influence. Specifically, the primary OKR of this role is to measurably reduce churn. The Secondary level OKRs are: reducing CSM time spent per account and increasing revenue per account

• Lead A/B testing initiatives to identify the most effective strategies for customer retention.

Key Qualifications

• 4-7 years of experience managing lifecycle or customer success programs

• Demonstrated experience planning and executing multi-channel and omni-channel programs to drive engagement for products and services.

• Strong understanding of integrated B2B marketing and account-based marketing tactics and strategies

• Experience in supporting large scale projects involving culturally and geographically diverse cross-functional stakeholders

• Data-driven approach to delivering work and ability to translate reports into actionable insights and optimizations for lifecycle programs

• Impeccable communication skills and ability to work cross-functionally, build relationships and influence in a fully remote set-up

• Growth mindset with inherent curiosity and personal drive, ability to navigate ambiguity and operate independently in a fast-based global environment

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailo