Associate Retail Media & dCommerce Manager, Nutrition

BACKGROUND & PURPOSE OF THE JOB:

Unilever is home to iconic brands such as Dove, AXE, Magnum, Hellmann’s.  On any given day, over 2 billion people around the world use our products.  Accelerating eCommerce and taking a holistic approach to how we do that enables us to get closer to our consumers and rapidly scale our brands.  This particular role is an exciting opportunity for you to join the US Nutrition DMCH (Digital Marketing and Commerce Hub) and shape the retail media/eCommerce strategy that will drive our vision forward. You’ll have the opportunity to have an impact on powerhouse and premium Food brands such as Hellmann’s, Knorr, Sir Kensington and Maille.  This role will leverage shopper data to drive retailer search strategies, execution and optimization that deliver best in class returns while integrating with the holistic retail media and shopper marketing plans to drive total customer growth.

This position calls for strong collaboration with external (retail media partners, media agency) and internal stakeholders/team subject matter experts (Customer Strategy & Planning, Shopper Marketing, Customer Development, National and Retail Media leads, Brand Marketing).  With your leadership, we will keep the customer and shopper at the heart of our strategy and drive profitable growth for our Nutrition brands.

The Nutrition DMCH is constantly evolving with roles constantly adapting. We are looking for someone who embraces that and can grow with us.

Previous experience with buying/executing eCommerce search media or performance preferred. Broader digital media knowledge ideal. We are open to those with merchant side experience as well.

CORE RESPONSIBILITIES:

SPONSORED RETAIL SEARCH STRATEGY–  Translation of Brand JTBD and omnichannel/eCommerce business priorities into search media strategy to accelerate growth across shopper platforms.  Partner with Brands, Customer leads, and Sales to develop retailer search strategies that drive consumers through the funnel to conversion. 

• Develop, implement and manage sophisticated holistic search strategies across 20+ retailers including Amazon, Walmart, Instacart and more.

• Key Business Partners:

  • Brands: understand brand objectives, business goals and holistic media plans to develop proper customer specific approach

  • Customer teams: understand customer business goals and holistic eComm marketing strategies

  • Sales:  inform on incremental search investment opportunities and coordinate financial system updates

• Work closely with retail media lead to develop the annual sufficiency investment model and collaborate on the holistic media plan to ensure profitable growth through media

• Cultivate relationships with search leads across total UL to identify key learnings and growth opportunities that can be brought back and applied to the Nutrition business

• Drive search media innovation with agency to ensure that UL has input to product development and a seat at the table for beta testing

• Drive search measurement and learning roadmap in partnership with internal and external partners as well as executional excellence

EXECUTION POWERHOUSE – Implement, iterate, and optimize search media to support business goals.  Develop best practice for search media strategy, execution and required agency support.  Strong partnership with media agency to deliver best in class resources, ways of working and associated tools to maximize performance.

• Expert in key performance tools, to garner strong insights from data and apply them to the greater eComm business and search strategy ex: Luminate, Pacvue, Fly Wheel, iRI, ClickStream, Nielsen Data Impact, Walmart Ad Center, etc

• Demonstrate accountability for you and your agency partner to drive campaign performance specific to search media as rooted in data

• Performance mindset and behaviors - Stewardship and sharing of media performance with key UL stakeholders

NUTRITION dCOMM STRATEGY – you have the exciting opportunity to establish yourself as a dCommerce thought leader in the DMCH and wider Nutrition Business Unit.

• Identify opportunities to accelerate our Nutrition dComm business in partnership with key cross functionals (US dCommerce Team, US dCommerce Finance)

  Brilliant Basics (facilitate and uncover step up opportunities in Content Quality, Organic Search, etc.).

  New Growth Spaces (e.g. Quick Commerce) – help to shape the right test and learns from a media investment and strategy standpoint

  Data Unlocks that positively impact search strategy and performance

• Help to shape our US Nutrition dComm Roadmap in partnership with the US UL Omni (CD) Team

WHAT ELSE IS IMPOR