Senior Performance Marketing Manager

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees.

Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.
We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication.

As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the continuous growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you!

By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses.

Important: This is a hybrid role. Core in-office days in our NYC (Tribeca) office are Tuesdays-Thursdays, and it is expected that folks will be in the office a minimum of 2 days per week during core days. 

What you’ll be doing 

• Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
• Further developing and executing our ABM strategy
• Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns
• Be able to analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
• Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth
• Creating and testing copy, creatives and ad form
• Staying up-to-date on the latest performance marketing tactics, trends, and best practices
• Developing new and relevant skills that help you grow within your role
• Become the topic expert for all things performance and ABM across the company, and the got to person for everything performance marketing for NA and UKI
  

What you need to be successful

• Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
• Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
• Experience with working on accounts lists on Salesforce
• Strong analytical skills with the ability to make sense of data and to analyze complex user journeys. Previous experience using 6Sense and other ABM platforms are a big plus
• Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
• Experience working with cross-functional teams across marketing and sales
• Curiosity and passion about all things ABM, growth, digital marketing
• Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase to know what content / copy would resonate with them
• Strong copywriting and verbal communication skills in English 
  

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608
• Growth Budget - all employees get a yearly budget for external training of $1100 and one day off for growth per year (increase to t