Copywriter, Global Marketing - Volvo Cars

You want an exciting career that contributes to positive change. So, what’s your next move?

 

Imagine being part of the most exciting industry on the planet. Our future is all about tech – electrified and eventually self-driving cars, totally connected to people’s everyday lives. But how do we introduce this future in a way that’s safe and sustainable? These are some of the questions we’re solving here at Volvo Cars. 

 

Some of the most exciting action is within the Global Marketing organisation, which oversees all of Volvo’s marketing to ensure the flawless development and execution of world-class communications. 

 

Join us and watch your ideas shape the future of mobility.

 

The Content Optimization and Studio team - let’s introduce ourselves
The Content Optimization and Studio team is responsible for content activated in paid media channels and across volvocars.com through a central distribution of content. Our team consists of graphic designers, copywriters, planners, content optimization specialists and website content managers. We are on an exciting journey creating and shaping the route ahead for digital content and combining data and content metrics for always pushing performance. Joining our team you don’t only get the perks of the job but a huge opportunity to shape and influence our journey ahead. 

 

Within the team we emphasize willingness to continually learn, having an open mind, and being able to align with our shared objectives are vital. You are a collaborator and will with various teams   execute on briefs to ensure top quality. 

 

Copywriter – this is what you’ll do
•    Originate, ideate, and produce copy concepts and produce new content for all paid and direct marketing channels – covering car products, brand campaigns, online sales and always on content. This role has a focus to support direct markets. 
•    Ensure ongoing scalability, tonal coherence and legal consistency of copy across all materials produced.
•    Take a performance-driven approach to copy, utilising data as your guiding star for drafting, iterating and tweaking copy. Generate and implement content and sales-driven campaigns for digital performance optimization.
•    Represent and promote digital paid and direct copy from a data-driven perspective within Marketing & Brand.

You’ll collaborate closely with the rest of the team and especially our Lead Copywriter and are used to producing all forms of copy required for a variety of media, including social, print, video, and online channels. Collaboration is key - internally across multiple departments within Volvo, and externally with agencies, design studios, and production companies. Always with an effort to create unique campaigns, assets and experiences with a specific target audience in mind.

 

We’re looking for you! 
You are an experienced copywriter with a proven background in marketing for paid and direct channels, this role is having a core focus for direct markets. We're after a data-driven, eagle-eyed copywriter who produces copy that scales easily across different markets. You're highly creative, adaptable and can work in a cross-functional setting with multiple teams. 

 

Strong copywriting skills and the ability to think conceptually are a must. Based on insights, you can set the initial concept direction and are used to taking and giving feedback on creative work.

 

You've worked with global brands, and you understand the cultural differences and challenges they can bring. Experience working with direct markets and direct to consumer content. Creativity and a collaborative mindset are critical, planning, and organizational skills are also needed. 

Most of all, you share our values and our ambition. Your warm personality and eagerness to collaborate will be welcomed by all of us!

 

Qualifications
•    Bachelor’s degree or equivalent experience in communication or marketing 
•    You have professional experience as a copywriter with a demonstrable background in building concepts and always-on content at scale for multiple markets. 
•    Ideally, you have at least five years of working experience in an ad agency, design agency, or similar role with a client
•    Extremely strong communication skills. Excellent writing and editing skills with a diligent eye for detail, language, flow, and grammar
•    Experience working with various global brands, understanding cultural differences and challenge.
•    Experience working with direct markets
•    Experience building stories and presentations to pitch your ideas
•    Develops and maintains the brand voice and tone
•    Uses data-driven marketing to guide all copy decisions
•    Thrives in a fast-paced work environment and meets tight deadlines
•    Proof of previous work a