Sales & Marketing Content Specialist

Sales & Marketing Content Specialist

Who We Are  

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.  

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.  

About the Role 

Essity Professional Hygiene is looking for a Sales & Marketing Content Specialist, you will play a pivotal role in enhancing our sales team’s effectiveness by managing and optimizing sales content. You will collaborate with marketing, sales enablement, and leadership teams to ensure our sales force is equipped with the best tools and information to succeed.

The ideal candidate should/could live in Philadelphia, PA or Appleton, WI.   

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.  

Key Content Management Responsibilities:

• Content Management: Upload, name, tag with metadata, publish, curate, organize, audit, and remove sales outreach content such as presentations, videos, PDF, URL and Spreadsheets for both external and internal audiences.

• Process Improvement: Maintain written documentation on content managed key processes and continuously improve to eliminate wasteful, non-value-added activities.

• Collaboration: Work closely with marketing and other enablement stakeholders to maintain accurate, high-quality content and coordinate the shared efforts to upload, improve, or remove content.
• Data Analysis: Organize, analyze, and share KPIs related to content effectiveness and engagement, sales adoption of enablement software features, and sales activation of sales and marketing tactics.
• Content Automation & Templates: Coordinate the maintenance of content automation templates, email templates, landing page templates, e-learning templates

• Software Administration: Provide regional admin responsibilities on sales enablement software platform to ensure users, user groups, permissions, and setting align with our sales and marketing strategies 

Key  Business Information/Analytical Activities:

• Understand reporting and analysis objectives and requirements.
• Pull data from various sources, clean, analyze for insights, visualize, and share findings.
• Present data and insights to stakeholders.
• Perform data entry, quality audits of content properties, and utilize Excel and PowerPoint for reporting.

Key Traits:

• Bachelors degree
• Organized with strong attention to detail.
• Excellent problem-solving skills.
• Strong verbal and written communication abilities.
• Collaborative and able to work effectively with other stakeholders.
• Self-starter with a process-driven mindset.
• Flexible and able to handle ambiguous information and create a plan for action to support sales.
• Can-do attitude, helpful, caring, committed, and collaborative.
• Courage to lead and take ownership.

Exposure and Experience:

• Gain exposure and experience to local and global colleagues, leadership and projects in marketing, sales, sales enablement services and sales operations 

• Acquire experience in new product launches, project management, segment marketing initiatives, marketing and sales strategy, sales enablement services, content automation, sales pipeline management, lead qualification, sales data, pipeline data, content sharing and engagement data, and sales enablement software.

About Our DEI Culture 

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core. 

As we work in diverse teams across geographies, cultures and professional ar