Sr Analyst/Analyst, Strategic Pricing (Digital Marketing)

The Sr Analyst/Analyst, Strategic Pricing will play a pivotal role in shaping and executing the pricing strategies for FindLaw, a leading digital marketing solutions provider to smaller law firms. The successful candidate will perform analysis to develop and implement pricing structures that optimize revenue generation while ensuring competitiveness in the market. The ideal candidate will possess experience performing pricing-related analysis and optimization, specifically in a digital advertising context. They will collaborate closely with cross-functional teams to align pricing strategies with business objectives and market dynamics.

About the Role

• Perform analysis and execute pricing strategies for digital marketing products and services, with a particular focus on pricing online legal directory listings across FindLaw’s network of leading sites.
• Partner with Product to run an ongoing process to refine online directory pricing multiple times per year, leveraging performance, discount, and sales data.
• Implement pricing models that align with different customer segments and value propositions.
• Conduct comprehensive market analysis to identify pricing opportunities, competitive positioning, and emerging trends.
• Monitor and analyze pricing performance metrics, such as pricing elasticity, customer acquisition cost, and lifetime value, to optimize pricing strategies.
• Collaborate with sales, marketing, and product teams to understand customer needs, market demand, and product capabilities.
• Highlight improvement opportunities in pricing processes, tools, and methodologies to enhance efficiency and effectiveness.
• Collaborate with finance and accounting teams to ensure accurate pricing modeling, forecasting, and financial reporting.

About You

• Bachelor's degree in Business, Economics, Finance, or related field
• Minimum of 1 year of experience in pricing, revenue management, management consulting, finance or related fields
• Experience performing pricing-related analysis and optimization, specifically in a digital advertising context
• Strong analytical skills with proficiency in data analysis and financial modeling in excel;
• Willingness to learn SQL; proficiency a plus
• Strong communication skills, with the ability to present analysis clearly
• Experience working with cross-functional teams and collaborating in a fast-paced environment
• High level of integrity, professionalism, and accountability

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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized informa