Customer Marketing Strategy and Innovation Manager

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing, Strategy & Innovation Manager to drive our customer retention and marketing innovation. You will play a key role on the Customer Marketing team, driving lifecycle innovation across the org, collaborating with multiple departments including but not limited to Promotions, Brand, Commercial, Data Science, Product, and MarTech. This is an exciting opportunity to help elevate revenue-driving marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Manage 1-2 Customer Marketing professionals to create a best-in-class approach to innovation around our retention initiatives 
• Develop a deep understanding of FanDuel’s business and competitive positioning as well as the sports wagering landscape to inform recommendations
• Structure and lead customer marketing innovation by unlocking opportunities across an array of retention-focused projects
• Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders 
• Champion step-changes in personalizing customer journeys at scale 
• Lead the systematic creation and execution of testing plans, and ensure results get shared & implemented
• Become a systems expert, cultivating extensive knowledge of our marketing technology stack (Braze, Knime, Customer Data Platform) and our data sources
• Know our data architecture and understand how it impacts customer segmentation and marketing enablement 
• Understand how to leverage APIs to create automations and personalize campaigns at scale using Movable Ink
• Oversee the creation of documentation for owned projects to facilitate knowledge sharing
• Help recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow

 

THE STATS
What we're looking for in our next teammate

• 3+ years experience working in an innovation / transformation capacity
• 2+ years experience in managing or mentoring people
• Experience with creating and managing marketing campaigns from start to finish preferred 
• Experience driving and leading complex innovation initiatives preferred
• Strong organizational skills and effective at project management
• Familiarity with Email Service Providers (preferably Braze and Movable Ink) and Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium)
• Strong understanding of Customer Marketing platform metrics
• Comfortable with querying and logic (SQL knowledge a plus)
• Bachelor’s degree or equivalent industry experience preferred
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter b