Senior Manager, Growth - MakeMusic

Company Information

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

We are seeking an experienced Senior Manager, Growth to lead our team of Growth Marketing Specialists and drive the development and execution of strategic growth initiatives. The Senior Manager, Growth will play a critical role in accelerating user acquisition, lifecycle engagement, customer conversion and retention through data-driven performance marketing strategies, while also optimizing marketing channels and campaigns. This role requires a strong blend of leadership, strategic thinking, and hands-on execution in a fast-paced and dynamic environment. You have a deep understanding of digital marketing best practices, data analytics, and a proven track record of driving measurable results through growth experimentation and iterative testing.

You will report to the Senior Director, Growth Marketing. Through collaboration and in-depth knowledge of our products and customers, you will create and deliver impactful strategic marketing campaigns for key customer segments. You will collaborate with your team to develop strategies that maximize marketing impact via tactics and channels including email, in-app messaging, push, etc.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions:

• Drive growth initiatives across various channels, analyze customer journeys, optimize the marketing funnel, oversee campaign execution, collaborate with cross-functional teams, and contribute to messaging strategies to improve engagement and conversions.Manage email, in-app, and push marketing campaigns and programs, including campaign setup, tracking, and multivariate testing.
• Owning and improving the performance of digital marketing channels inclusive of forecasting, measuring, and reporting on digital campaign performance.
• Use customer segmentation and engagement strategies to drive increased acquisition, conversion, and customer retention.
• Lead a team that handles various aspects of marketing, including content, SEO, SEM, digital campaigns, and event marketing communications.
• Develop and manage acquisition campaigns, leading the end-to-end process from concept to activation, measurement and optimization, ensuring optimized delivery and execution.
• Lead digital acquisition program management for all paid campaigns, channel optimization, testing strategies, critical timelines and prioritizing dedication of key resources.
• Collaborate with a cross-functional team of marketers, data, and product team members to help develop strategies and best practices to engage current and potential customers.
• Work with team specialists to continually test, iterate, and optimize campaigns and tactics to drive towards specific KPI and business targets.
• Track and maintain team KPIs and analytics including performance summary, multivariate testing, and conversion campaign tracking.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications:

• 6+ years of marketing experience in a SaaS environment
• 5+ years of experience in building, managing, and leading teams.
• Strong communication, project management, time management, and analytical skills
• Detail-oriented, very organized, a multi-tasker and able to work well under pressure