Associate, Global Marketing & Digital Wealth Retirement Marketing Team, U.S. Retirement Product Marketing (Defined Contributions)

About this role

The Team:  

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. 

​​​The U.S. Retirement Marketing team is part of the Americas Marketing organization and is responsible for driving commercial impact for the defined contribution (DC) business while elevating the firm’s retirement brand through bold storytelling and strategic marketing initiatives across digital and traditional distribution channels.

Role and Impact:  

​​ The U.S. Retirement Product Marketing Associate for BlackRock’s U.S. Retirement business will help solve critical distribution challenges for the world’s largest asset manager. This role will build and own a DC Product Marketing program focused on creating clear, compelling point-of-sale content that scales across digital channels and differentiates BlackRock’s DC solutions with U.S. institutional clients and retirement plan advisors. This is a new role within a growing business and offers the opportunity to create a high-impact marketing program that directly supports sales teams in client engagement. This role requires a unique combination of deep product expertise and creative strength, enabling the development of highly effective, differentiated marketing content. The position will begin as an individual contributor role, with strong opportunities for growth and expanded responsibility over time.

Responsibilities:  

Expert messaging and content creator:

• Create commercial DC product narratives and content for distribution at point-of-sale with institutional clients and retirement plan advisors in addition to translating digitally to BlackRock websites. 

• Develop deep understanding BlackRock’s DC products and financial markets with the goal of providing insights and ideas for products.

• Identify industry and client trends to create a differentiated and impactful BlackRock experience for investors.

• Bring a strong creative edge and design sensibility, with expert-level PowerPoint skills and the ability to produce visually compelling, client-ready materials independently.

• Optimize content by extracting insights from analytics and partnering with internal and external stakeholders to continuously improve.

• Be adept at writing clearly and effectively. Display extreme attention to detail in your work.

• Edit existing content to address needs within specific firms and channels.

• Develop deep understanding of partner firm’s home offices and BlackRock products and platforms with the goal of providing input and ideas on marketing plans.

Relationship management/communication:

• Use a OneBlackRock approach to work effectively with partners in Marketing, Sales, Strategic Accounts, Product, Compliance and other areas.

• Listen to, understand and evaluate stakeholder input and use feedback to inform content and projects.

• Be comfortable pushing back on partners when needed but additionally be willing to go the extra mile to maintain and build great relationships.

• Communicate effectively with partners to ensure projects move forward in alignment with stakeholder expectations.

Project management and operations:

• Expertly manage senior stakeholders and multiple team inputs to quickly and efficiently create content, gain appropriate legal and compliance approvals and identify appropriate distribution channels. Move an idea from concept through implementation and measurement. Work independently and proactively, demonstrating sound judgment with limited guidance.

• Track progress, identify risks and