Senior Director of Sponsorships Sales, Legends Global Partnerships

POSITION: Senior Director of Sponsorship Sales, Legends Global Partnerships

DEPARTMENT: Legends Global Partnerships

REPORTS TO: VP of Managed Venues

FLSA STATUS: Salaried, Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Director of Sponsorship Sales will plan, direct, and implement the sponsorship sales strategies to maximize revenue opportunities, foster profitable long-term relationships with corporate and small business sponsors, and contribute to the overall financial success of our entertainment venues in Long Beach and Ontario, California with potential additional venues to be added. The successful candidate will have a proven track record of establishing and delivering on sales goals and developing strategies that increase profitability and recurring net revenues.

Essential Duties and Responsibilities

• Establish and deliver on sales goals to increase and improve the organization’s profitably and annual recurring net revenues. 
• Develop and execute sales plans and programs, both short and long range, to ensure the growth and expansion of revenues.
• Research, analyze and monitor financial, technological, and demographic factors to ensure that market opportunities are maximized.
• Develop and recommend pricing strategies for the organization which will result in the profitable growth of sponsorship marketplace over the short, medium, and long run.
• Prepare bi-weekly reports on sales revenue pipeline and projections.
• Utilize the Sponsor United platform, provided by ASM Global, to determine best contacts, strategies, and solutions for prospective sponsors.
• Prepare and deliver oral presentations internally and externally as appropriate.
• Ability to travel extensively via air and auto required.
• Other duties as assigned.

Supervisory Responsibilities 

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience          

• Bachelor’s degree in marketing, Business Administration or a related field from an accredited four-year college or university.
• Minimum of five (5) years in the field of venue, property, or rights holder sponsorship sales; or an equivalent combination of education and experience.

Skills and Abilities  

• Demonstrate knowledge and experience in the principles, practices, and terminology of sponsorship sales. 
• Strong communication and presentation skills both written and oral.
• Proven ability to drive a sale from presenting to closing.
• Solve practical problems and deal with a variety of complex variables in selling and servicing sponsor partners.
• Operate a personal computer using Windows 2000, Power Point, Word, Excel, Outlook, and other related standard office equipment.
• Follow oral and written instructions and communicate effectively with others in both oral and written form.
• Organize and prioritize work to meet deadlines. Work effective