Senior Manager, Marketing Optimization & Experience

Who We Are: 

Figure8 is an experience first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them.

Who You Are: 

We are seeking a highly experienced and results-driven Senior Manager, Marketing Optimization & Experience to lead our efforts in maximizing customer engagement and driving revenue growth. In this pivotal role, you will leverage your deep expertise in UI/UX, conversion rate optimization (CRO), and marketing sales attribution to refine our digital experiences and optimize our marketing funnel. You will be a key driver in transforming data into actionable insights, improving customer journeys, and ensuring seamless alignment between marketing and sales efforts, with a particular emphasis on leveraging AI to accelerate and enhance data analysis.

Your Day-to-Day:

1. Conversion Rate Optimization (CRO) Strategy & Execution:
• Develop and implement a comprehensive CRO strategy, utilizing A/B testing, multivariate testing, and user behavior analysis to improve conversion rates across all digital touchpoints.
• Analyze website and landing page performance, identify areas for improvement, and implement data-driven optimizations.
2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
• Ensure that UI/UX is optimized to provide the best content for key search terms to ensure strong Google Ad Rank.
• Develop and execute SEO and SEM strategies to improve organic and paid search visibility and drive targeted traffic.
• Analyze search performance and implement optimizations to achieve higher rankings and increased ROI.
3. UI/UX Enhancement:
• Lead the optimization of our digital user experiences, ensuring intuitive navigation, engaging design, and seamless functionality.
• Collaborate with design and development teams to implement UI/UX improvements based on user research, data analysis, and best practices.
• Conduct user testing and gather feedback to continuously improve the user experience.
4. Marketing Sales Attribution System Development & Management:
• Design, implement, and manage a robust marketing sales attribution system to accurately measure the impact of marketing efforts on revenue generation.
• Analyze attribution data to identify high-performing channels and campaigns, and optimize marketing spend accordingly.
• Collaborate with sales and marketing teams to ensure alignment on attribution methodologies and reporting.
5. CRM & Database Segmentation:
• Develop and implement advanced segmentation strategies to personalize customer communications and improve campaign effectiveness by leveraging AI to identify actionable insights. 
6. Leadership & Collaboration:
• Collaborate with cross-functional teams, including marketing, sales, product, and development, to ensure alignment on strategic initiatives.
• Communicate effectively with stakeholders, providing regular updates on performance and key initiatives

Requirements

The Necessities

• 7+ years of experience in digital marketing, with a focus on CRO, SEO/SEM, UI/UX, marketing sales attribution and database segmentation.

• Proven track record of improving conversion rates and driving revenue growth.
• Strong experience with A/B testing and testing methodologies.
• Expertise in UI/UX principles and best practices.
• Deep understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics, Optimizely).
• Strong analytical and problem-solving skills.
• Experience utilizing AI tools for data analysis and marketing optimization.

Nice-to-Haves: 

• Experience with marketing automation platforms.
• Experience with CRM (i.e.: Salesforce, HubSpot, Dynamics, etc.) and database segmentation.
• Experience with SQL and data visualization tools.
• Experience in a fast-paced, high-growth environment.
• Familiarity with machine learning models and algorithms relevant to marketing.

The salary range for this role is $120,000 - $150,000 USD depending on location and experience.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Ability to advance in the organization

Figure8 is an equal opportunity employer and we value diversity at our company. We do not discriminate on