Associate Director, Media Optimization

About WPP Media  WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com  At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

The Associate Director of Media Optimization oversees the health and success of their respective accounts. Within this role you’ll be responsible for your clients’ programmatic media strategy and oversee its implementation and day to day execution. The role's main responsibilities include managing the media optimizations team and engaging with respective Account Service and digital agency counterparts, clients, and external partners. The Associate Director is also expected to be the team’s strongest programmatic and technical specialist and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization, creative setup, tracking, and inventory and audience strategy. Associate Directors of Media Optimization are typically responsible for overseeing the day-to-day workload, training and career development of between 4 and 8 reports. 

• Develop best practices, QA, and frameworks that improve the quality and efficiency of Media Optimization work within accounts or broader programmatic teams.
• Oversee the team to deliver high-quality campaign work within agreed service level agreements (SLA’s). 
• Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lend support to day-to-day Ops as needed.
• Lead complex campaign tracking implementation strategies through Tag Management Systems and create bespoke tracking code for complex mapping when needed.
• Oversight of forecasting of Nexus Advanced TV demand numbers, analyzing detail, communicating to key stakeholders, and escalating issues.
• Oversight of discrepancy investigation and resolution.
• Develop POVs, Presentations, or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams.
• Support team leadership in the continual assessment of ad tech platforms and tools; and help lead in testing of different products, including client recommendations, implementations and consulting.
• Collaborate with Account Service teams to develop programmatic strategies on key accounts that ensure the clients' marketing objectives are met with appropriate programmatic tactics.
• Leadership, performance management, and development of direct reports; Ensuring direct reports manage their teams effectively to meet stakeholder needs and business goals.
• Responsible for successful recruitment, onboarding, and training of new Ops team members.
• Own and improve the working relationships with members of the broader digital account teams including account service, investment, and analytics.
• Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs.

Skills and Experience  

• 3+ Years of relevant experience including managing programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred. 
• Expertise with planning and running programmatic campaigns on multiple DSPs (e.g. DV360, TTD, Amazon DSP, and Xandr) with exposure to SSPs and data management platforms and a deep understanding of programmatic advertising and related metrics.
• Understand Tag Management System skills (Tealium, GTM, Adobe, etc).
• Advanced proficiency in Microsoft Excel, PowerPoint.
• Past management experien