Senior Product Manager
ColoplastAbout the role
The Interventional Urology Marketing team is looking for a Senior Product Manager to manage the life cycle of the Stress Urinary Incontinence, Testicular Replacement, and Penile Reconstruction products in the Men’s Health portfolio and lead the strategy for alternative sites of care (ASC/OBL) for Interventional Urology. This role will drive the global strategic planning with direct ownership of tactical execution of the marketing activities for the North America market. This role will manage all marketing aspects including messaging, clinical marketing, and strategic program management. Additionally, this person will partner collaboratively with cross-functional teams in Sales, Sales Training, Sales Operations, Clinical, Regulatory, and Engineering as well as work closely with implanting physicians and KOLs to maximize marketing campaigns and reach more patients.
Major Areas of Accountability:
- Manage marketing and business aspects of defined products including: forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature, medical conventions/shows, and ongoing promotion campaigns (50% of time)
- Identify and propose programs and service solutions that most appropriately meet customer needs in the ASC care setting (50% of time)
- Conducts market analysis, and provides analysis and recommendations to management
- Develop marketing plans and activities for responsible product lines and programs
- Provide planning and project management support for product and program launches
- Interprets and translates scientific clinical data and economic data into commercial implications
- Provides marketing insight and direction to potential new product areas
- Support the document control process for downstream marketing materials
- Support surgeon workshops, forums, and training events for therapy areas
- Work with sales training to build modules and execute trainings for sales representatives
- Deliver technical presentations to various stakeholders, including sales force, surgeons, and internal management
- Create and implement marketing tools and programs and collaborate with other business units within to refine and continuously improve collaterals and other documentation
- Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
- Acts as therapy, product line, and program subject-matter expert
- Leverage field experience to provide feedback for continuous system improvement
- Conform with Coloplast Code of Conduct and all local Compliance Standards
- Conform with Coloplast Q/EHS Policy
- Other duties as assigned
Essential Qualifications:
- BA/BS required with business or marketing emphasis. MBA preferred
- 7+ years relevant experience related to medical device/ product field
- Strong marketing background
- Sales experience in medical device/urology/ single-use devices helpful
- Excellent presentation skills and professional image essential, with strong verbal and written skills
- Ability to travel up to 30-50%
Knowledge, Skills and Abilities:
- Excellent oral and written communication skills
- Excellent presentation skills
- Proficient in Microsoft Excel, PowerPoint and Word
- Passionate and a team player with strong self-awareness
- Excellent ability to positively interact with external customers, vendors and field sales staff
- Open-minded with a global mindset
- Embraces cultural differences within a global org
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