Senior Marketing Operations Specialist

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Job Description: Senior Marketing Operations Specialist (NAM Region)

Overview

We are looking for a Senior Marketing Operations Specialist to join our North America (NAM) team.

This is a pivotal, hands-on role focused on technical guidance and campaign execution to deliver Best-in-Class campaigns aligned with business objectives. The ideal candidate will be a seasoned marketing operations professional with expertise in campaign execution, optimization, and automation, and a proven ability to collaborate effectively across multiple teams.

Key Responsibilities

Strategic Leadership:

• Serve as the Strategic Lead for marketing operations within the NAM region, providing technical expertise and strategic guidance on how to best leverage our martech stack. 

• Partner with the regional Marketing Operations (MOPs) and Marketing Analytics teams to define operational strategies focused on creating Best-in-Class Marketo campaigns.

Campaign Execution:

• Oversee the successful execution of marketing campaigns and initiatives, ensuring on-time and accurate delivery.

• Develop scalable campaign frameworks that drive engagement and results across various channels.

Campaign Optimization:

• Analyze campaign performance to uncover opportunities for improvement and implement strategies to increase efficiency and ROI.

• Perform ongoing A/B testing for campaigns, optimizing workflows and assets such as landing pages and email communications.

Marketing Automation Management:

• Administer and maintain our marketing automation tool (Marketo).

• Design and build workflows, nurtures, and advanced reporting solutions using Marketo.

• Manage the creation of email marketing, landing pages, segmentation lists, and automation strategies.

Process Improvement:

• Identify areas for operational improvements within campaign management workflows.

• Document and implement process enhancements to streamline campaign execution and marketing operational efficiency.

Documentation:

• Create detailed and comprehensive documentation for campaign procedures, best practices, and process improvements.

• Work with the MOPs team to maintain an updated library of technical solutions and workflows for reference by cross-functional teams.

Cross-Functional Collaboration:

• Partner closely with internal departments (e.g., regional marketing leads, demand generation, analytics, and IT teams) to align systems, tools, and data strategies.

• Ensure seamless integration between marketing technologies to improve usability and efficiency across the organization.

Requirements

Certifications, Experience, & Skills:

• Marketo Certified Expert (or equivalent certification) is required.

• Bachelor’s degree in Marketing, Business, or a similar field, or relevant equivalent industry experience.

• 5+ years of experience in marketing operations, campaign execution, and managing marketing automation platforms.

• Proven expertise in creating strategic, scalable, and impactful marketing workflows in Marketo.

• Ability to analyze campaign results, identify actionable insights, and optimize processes for increased efficiency and effectiveness.

Technical Knowledge:

• Advanced proficiency in Marketo, including workflows, segmentation, e