Senior Digital Personalization Specialist - (Remote)

Digital Personalization, Sr. Specialist 

 The Digital Personalization, Sr. Specialist is responsible for owning the merchandising and testing for all eCommerce websites by coordinating, executing, and analyzing test and personalization efforts that ultimately drive increased conversions and sales, as well as improve the customers’ overall web experience in order to drive measurable revenue growth.  

 Responsibilities 

 Manage and implement testing and personalization efforts from ideation to deployment to completion based on customer segmentation studies and interactions of each consumer with the business and/or website in partnership with business owners 

Own the requirements for our A/B testing solution and will act as the Subject Matter Expert (SME) for personalization from a technical implementation standpoint 

Create & execute personalizations, A/B tests, multivariate tests, etc. in the digital channel based on business needs and goals using Adobe Target 

Track and analyze ongoing personalizations to ensure optimum performance 

Collaborate with product owners, hotel strategy, booking engine, and web development teams to develop and execute new testing opportunities 

Build creative assets (experience fragments) for testing and personalizations in Adobe Experience Manager 

Manage all testing and personalization documentation for the Optimization team 

Analyze and report on testing and personalization performance using Adobe Analytics, Microsoft Excel, and other reporting tools up to senior leadership 

Lead the effort to provide strategic recommendations based on test results user behavior analysis 

Drive adoption and own a backlog of potential test and personalization designs based on industry standards 

Create targetable segments/audiences using both Adobe Experience Platform and Adobe Audience Manager  

Assist with tagging and rule implementation in Google Tag Manager and Adobe Launch as needed 

Synthesize data to address the what, why, and how of business questions and business applications, knowing how to contribute to marketing strategy by representing the marketing technology team in business meetings and with 3rd parties 

Provide functional and technical expertise to support business applications and underlying processes 

Work with leader to align on priorities, constructively address project work, and build personal development plans 

 Requirements 

Strong analytical skills with experience using analytical tools  

2+ years’ experience with Adobe Analytics or similar analytics platforms 

2+ years’ experience with Adobe Target or similar testing platforms 

Ability to clearly and effectively communicate both orally and in writing, including up to senior executives 

Working knowledge of HTML and JavaScript is required 

Ability to work with minimal supervision and cross-divisionally to accomplish goals  

Ability to meet deadlines, prioritize, and adapt to evolving business needs   

Self-directed through ambiguous data exploration with ability to independently employ a wide range of mining and analysis methods 

Understanding of digital retail operations (marketing channels, targeting and personalization, digital merchandising, site production) 

2+ years in a related field, such as analytics, digital media, eCommerce, or similar 

Proficient in Excel & PowerPoint 

Solution oriented; positively impacts the environment of his or her direct team and Marketing department 

Bachelor's degree required 

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.  

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together