Strategy, Analytics, & Marketing Intern

STRAGETY, ANALYTICS, & MARKETING INTERN

Atlanta, GA 

(Hybrid) 

 

THE RUNDOWN 

Playfly Sports is looking for a Strategy, Analytics, & Marketing Intern to join our team in Atlanta, GA. Within our 10-week paid Playfly Summer Internship Program, you’ll be immersed into the business side of sports and join our team of talented professionals. Through hands-on experience, projects, and mentoring, you’ll learn the fundamental skills and knowledge it takes to have a career in sports while developing yourself professionally and personally. 

 

WHAT YOU’LL ACCOMPLISH  

• As part of the Strategy, Analytics, & Marketing (SAM) team within our Playfly Aspire business unit, you will have the ability to participate in a variety of sports consulting practices. Our SAM team regularly supports its partners with engagements in ticket pricing optimization, fan satisfaction research, outsourced ticket/event marketing, lead prioritization, market feasibility research, sales strategy creation, and much more.  
• Your role would consist of the following: 
• Assist with industry-specific primary research and the preparation of reports to be used for internal decision-making and published white papers  
• Review and Analyze fan experience feedback surveys to arrive at quantitative and qualitative takeaways  
• Assist in the development and production of presentation decks and reports for clients  
• Assist with the preparation and checking of weekly performance reports in Tableau  
• Create graphics for Playfly Aspire and client social media accounts as needed  
• Assist project coordinator(s) with other responsibilities to ensure project goals and deadlines are met  
• Sit in on deliverable presentations to clients 
• Attend all internship events and participate in projects and assignments 
• All other duties as assigned 

 

WHAT YOU’LL BRING 

• A commitment to contributing to a respectful, diverse, equitable, and inclusive work environment where everyone feels like they belong 
• Preferred areas of interest: Marketing, Analytics, Strategy, Sports, Innovation, Economics, Statistics, Psychology, or any related field(s) 
• Proficiency with the Microsoft Office suite including Word, Excel, and PowerPoint  
• Experience with qualitative and quantitative data analysis  
• Experience summarizing data and reporting findings  
• Capable of managing and prioritizing a variety of tasks  
• Familiarity (or interest) in at least four of the following: 
• Survey platforms (Alchemer, Qualtrics, etc.) 
• Business Intelligence Tools (PowerBI, Tableau, etc.) 
• Marketing Tools, including email and social media management (Mailchimp, Social Pilot, Hootsuite, etc.) 
• Graphic Design Platforms (particularly Canva) 
• Market research practices 
• Presentation Creation and Delivery 
• Effective verbal and written communication skills 
• Self-starter and team player with excellent interpersonal skills 

 

INTERNSHIP DETAILS & APPLICATION GUIDELINES 

• Must be entering senior year of Bachelor’s program or second year of Master’s program, with a graduation date of December 2025 or later 
• Must be available to work June 9, 2025 – Aug 15, 2025, 32 hours/week, Monday – Thursday 
• Candidates are strictly limited to applying to a maximum of TWO positions  
• Applications will be open from November 25th to January 6th. We reserve the right to close applications at any point after this window 

 

WHAT WE DO 

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com 

 

WHAT WE STAND FOR 

At Playfly, we know that a diverse, eq