Marketing Specialist

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Boulder, Santa Monica or NYC office.

What we’re looking for:

We are seeking a proactive and results-driven Marketing Specialist with a strong background in copywriting and a "doer" mentality to join our dynamic team. This role is pivotal in executing effective, multi-channel marketing campaigns that drive engagement, attendance, and sales for Informa Markets Engineering events. The ideal candidate is a creative storyteller with a knack for crafting compelling content and a proven ability to manage multiple projects in a fast-paced environment. With a focus on email marketing and sales collateral creation, this role requires someone who thrives on delivering high-quality work and meeting deadlines.

Role Accountability and Duties:

• Develop, write, and optimize engaging email marketing campaigns using the Eloqua platform, ensuring alignment with audience segmentation strategies and content calendars.
• Build and maintain an email marketing calendar to drive consistent communication and improve engagement for both attendees and exhibitors.
• Create and design impactful marketing materials, including sales collateral, attendee development assets, and other promotional content to support event goals.
• Collaborate with internal teams (e.g., digital marketing, sales, creative, and marketing automation) to execute and refine strategic marketing initiatives.
• Analyze and report on the performance of marketing campaigns, providing actionable insights to improve effectiveness and ROI.
• Conduct market research and stay informed on industry trends to identify new opportunities for growth and innovation.
• Partner with external agencies and vendors to execute marketing programs and ensure alignment with brand standards.
• Support the Marketing Manager in the development and execution of marketing plans that align with internal initiatives and event objectives.

Qualifications

• Bachelor’s degree in marketing or related field or equivalent years’ work.
• 1-2 years of experience in marketing, copywriting, or communications, with a strong emphasis on email marketing and content creation.
• Proficiency in marketing tools such as Eloqua, Adobe Creative Cloud, project management software, CRM systems (e.g., Salesforce), and document management systems (e.g., SharePoint).
• Working knowledge of HTML, with an eye for design and meticulous attention to detail.
• Team player who collaborates effectively across multiple departments and stakeholders with a solutions oriented approach to challenges.
• Experience in developing and executing email campaign strategies, including segmentation and content calendar management.
• Skilled in copywriting and storytelling, with the ability to tailor messaging for diverse audiences and channels.
• Strong communication skills – written, verbal, and presentation.
• Creative and innovative thinker who is comfortable in a fast-paced environment and balancing multiple projects simultaneously.
• Proficiency in prioritization, organization, and project management abilities, with a proven track record of meeting deadlines.
• Bonus: Experience in the event industry or with event marketing.
• This role requires 5-10% domestic travel for business purposes.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk t