Digital Sales Specialist

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

 

A Digital Sales Specialist at TEGNA plays a critical role in supporting our Account Executives by managing the post-sale fulfillment of digital advertising campaigns. This position ensures that digital campaigns are properly implemented, maintained, optimized, and reviewed — allowing Account Executives to focus on driving revenue and client relationships. The Digital Sales Specialist also contributes to client retention and business growth by delivering excellent customer service and operational support across multiple digital platforms.

Responsibilities:
•    Post-Sale Campaign Management:
o    Implement and manage online advertising campaigns, overseeing day-to-day execution, maintenance, reporting, and fulfillment.
•    Client Support:
o    Provide outstanding support to Account Executives to ensure clients receive top-tier service and see successful campaign outcomes.
•    Revenue Growth:
o    Assist in retaining current clients and identifying opportunities for upselling and cross-selling digital products to drive incremental revenue.
•    Cross-Functional Collaboration:
o    Partner with Account Executives, Sales Managers, third-party vendors, TEGNA Local Ad Operations, and Premion (our OTT streaming platform) to deliver effective campaigns.
•    Technical Expertise:
o    Maintain deep knowledge of digital advertising platforms and technologies, including OTT, Local CTV, website/app advertising, and targeted display.

Requirements:
•    Digital Marketing Experience:
o    3–5 years of experience in digital marketing sales support or digital ad operations.
•    Technical Proficiency:
o    Expert understanding of digital advertising principles, platforms, and performance tracking — including OTT, targeted display, and streaming services.
•    Communication Skills:
o    Strong written, verbal, and presentation skills to effectively liaise with clients and internal teams.
•    Organizational Skills:
o    Excellent time management and organizational abilities to manage multiple projects in a fast-paced environment.
•    Problem-Solving:
o    Proactive approach to identifying and resolving campaign-related issues.
•    Software Skills:
o    Proficiency in Microsoft Office Suite and CRM tools such as Salesforce.
Additional Requirements:
•    1–2 years of online ad trafficking experience.
•    Ability to multi-task and adapt in a dynamic environment.
•    Strong interpersonal skills; comfortable working with clients and internal stakeholders.
•    Self-starter who can manage projects independently.
•    Bachelor’s degree (BA/BS) preferred.

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, pers