Senior Marketing Manager, Shark

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

Working cross-functionally, you will develop and deliver the ‘Go-to-Market’ strategy and process of the category. You will work with cross-functional teams to ensure smooth launch operations. Great project management skills and the ability to manage several projects in parallel are a must to succeed in this fast-paced environment.  

We are looking for someone with strategic thinking, with a broad spectrum of skills from storytelling to building commercial product plans.  

As ambassador for the product group, this role will be the key driver, responsible for the creation and implementation of the Go To Market launches. As custodian of the brand and category, you will uphold the Global vision, positioning and brand identity through localized Product Communication strategies.  

• Key interface role with US, Product Development, Marketing, PR and countries to develop the category plan    

• Be the category expert: understand price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarise conclusions to help better inform roadmap or launch plans.  

• Clearly articulate Product or Go To Market challenges and solutions to the Regional teams and translate these into highly impactful projects.  

• The Senior Marketing Manager will have excellent communication skills balanced with sound business acumen. Capable of creating exceptional plan that clearly communicate the key message of the product group both internally and externally.  

• Lead cross functional groups to create, coordinate and deliver our targets through direct and indirect partners. 

• Collaborate with Product Development team and country teams to achieve key KPIs, revenue, volume, share, profit and investment targets.  

• Lead on product launch materials and product launch communication, ranging and sell through.  

• Deeply understand, interpret and champion the category, the market, its consumers, channels and competitors within Regional, Country and US teams and reflect in the plan  

• Align, negotiate business opportunities, gain consensus and approval with US, country, Leadership Team on the components of the category plan  

• Actively track and report the status of the plan, identifying and analysing areas of performance.  Go deep to understand what is behind the performance and make fast recommendations on how to correct or offset.  Work with pier group, PD, Media, Countries and wider business to rapidly escalate opportunities and build effective growth plan  

• Actively respond to changes in the market and actual performance to update, evolve and implement new activities and actions to achieve plan and objectives within any given period  

• Understanding of SharkNinja segmentation and customer audiences to align product strategy  

• Work cross functionally, seeking commercial alignment with US and countries to set pricing and channelisation    

What You'll Do:

• Responsible for the Regional Assortment/Ranging & Roadmap from concept to launch – working together country teams and cross functional teams  

• Owning the recommended promotional and pricing strategy per market 

• Working closely with Global teams and the Regional teams to bring the roadmap to life 

• Responsible for supporting the European markets with retailer