Current Employees:

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet.

General Description (Purpose and Function): 

The Director of Engagement Communications is responsible for developing and overseeing the execution of a strategic communication plan, content, social media, digital initiatives, and integration of interactive media into the overall Office of Engagement business strategy. In addition, the Director will lead the Engagement team with traditional and online marketing and communications strategies.

Primary Duties and Responsibilities:

• Provide a comprehensive communication plan and strategy for the Office of Engagement leading the efforts to use a variety of communication tools including but not limited to social media, website, and email, to engage constituents with one another building stronger networks and community.
• Develop a social media plan to define the voice and build followers for the University of Miami Alumni Association brand across all social media platforms including LinkedIn, Instagram, YouTube, Facebook, and X.
• Lead community management efforts across all social media platforms, focusing on brand outreach and engagement with user-generated content (UGC).
• Create and manage the social media content calendar, creating, scheduling, and publishing content, and engaging with the UM Alumni Association’s online community in ways that support overall strategy goals.
• Monitor and engage with brand mentions and conversations to maintain a positive online reputation for the UM Alumni Association and focus on building the strongest possible professional and educational reputation for alumni, the university, and the brand by showcasing alliances, special guests, corporate connections and more.
• Lead social media data reporting and analysis efforts, providing valuable insights into performance metrics and campaign effectiveness. Act as an in-house expert on social media trends, staying informed about platform updates, emerging technologies, and industry best practices.
• Monitor the ’Canes Communities and alumni affiliate group social media channels (approximately 40) to provide guidance on content/strategy to ensure that communications serve to enhance the University brand, advance the strategic goals and priorities of the Alumni Association, and effectively engage alumni and friends of the University.
• Provide some ’Canes Community and event-related social media support to lead live and other types of real-time posting on their social media channels.
• As needed, collaborate with other campus social media managers to share strategies, and collaborate on campus-wide projects or initiatives.
• Develop, manage, and schedule paid digital campaigns ensuring alignment with overall strategy and objectives.
• Create content that demonstrates thought leadership and push to educate even the most casual of followers to position the brand as a place of great intellectual strength.
• Utilize social proof theory to proactively develop and publish content that is so enticing people are moved to be engaged with the alumni network.
• Work to amplify and continue to refine/define the brand voice of the UM Alumni Association so that it is distinct and appealing and sets it apart from any other University of Miami voices that are publishing online.
• Make strategic use of html tags, hashtags, and any other links to build presence and support content showing up very high in search results.
• Analyze social media analytics to understand what content is most effective and deploy strategies to improve organic and paid social performance.
• Write optimized copy for alumni publications including social media, newsletters, emails, as well as serve as a copy editor for central alumni communications.
• Manage the ideation, storyboarding, and production of traditional and digital creative, including collateral, graphics, video, and social media.
• Serve as a partner to University and Development Communications to deploy central massive alumni communications including eblasts, the alumni newsletter and Miami magazine.
• Work with partners within the Office of Engagement to deploy the monthly ’Canes Community newsletters and events digest publications.
• Ability to design graphics for digital communications in