Job Description Summary

The Associate Director, Marketing Communications & Business Development is responsible for developing and leading the creation and execution of the external product and solution communication, increased brand awareness and competitiveness and driving an increase to our business funnel with a business development team within the Medication Management Solutions (MMS) U.S. Region. This person will be responsible for creating and deploying impactful content to the market focused on the overall BD and MMS value offer and then ensuring brand & messaging alignment of our solutions and relevant topics that demonstrate BD’s knowledge, leadership, and expertise to increase our share of voice in the market.
This person will report to the Senior Director of MMS Commercial Excellence and will translate marketing tactics into integrated programs and campaigns, engaging and nurturing customers throughout their buying journey and ensuring a consistent experience across channels. This person will partner closely with our Commercial Operations digital execution team to deploy campaigns that drive lead generation, and our Customer Engagement & Experience leaders to increase awareness, and thought leadership of MMS products and solutions during live customer events.
Candidates must be available to work onsite 4 days per week in our BD offices: Preferred Raleigh/Durham, NC with the secondary option of San Diego, CA.

Job Description

We are the makers of possible!  

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Summary of Position:

• The Associate Director, Marketing Communications & Business Development is responsible for developing and leading the creation and execution of the external product and solution communication and omni-channel strategy, manage opportunity funnel creation for key markets and develop plans to increase brand awareness and competitiveness.  

• Creating impactful content to the market focused on products, solutions and relevant topics that demonstrate BD’s knowledge, leadership, expertise, capabilities and solutions with the goal of increasing our share of voice in the market.  

• Translates marketing tactics into integrated programs and campaigns, engaging and cultivating customers throughout their buying journey and ensuring a consistent experience across channels.

• Main focus areas include: advising, leading and execution of marketing communications and campaigns across public relations, tradeshows, campaigns, digital channels (website, social, search…) and the Marketing Technology stack to successfully deploy the communication plan and strategic campaigns.

• Creates content on strategic products and topics for publication and sharing by associates.  

• Responsible for the promotional publication strategy for strategic product and solution topics.

• They drive consistent, repeatable, efficient, and impactful demand creation activities across all the regions to achieve specific business goals in collaboration with the MMS U.S Region portfolio marketing and regional/account based marketing.  

• Designing and completing global multi-year strategy and programs, and optimizing demand creation approaches across the organization.

• Lead a team made up of marketing communications managers, content strategists and a business development (DemandGen) manager leading a team of in-house, customer-facing representatives.

• Willing and able to work hybrid - 4 days per week to either the Raleigh/Durham, NC or San Diego, CA offices

Measuring Success & Continuous Improvement:

• Track program success and communicate it efficiently.  Drive continuous improvements to assemble end to end traceability of the funnel.

• Identify and use digital metrics to optimize campaign results and spend.

• Drive continuous performance improvement through t