Field Marketing Manager

102234

701 Cool Springs Blvd, Franklin, Tennessee 37067

TruGreen accepts applications on an ongoing basis.

Job Description

Position Overview

Responsible for leading local marketing efforts and drive brand awareness, engagement, and sales growth.  Develops and executes strategic marketing plans tailored to specific geographic regions or territories. Collaborates closely with sales teams, channel partners, and other cross-functional stakeholders to ensure alignment and maximize the impact of marketing initiatives at the local level.  Support local branches in evaluating, coordinating, and executing a variety of promotional events, which may include trade shows, community events, and sponsorships, to increase brand visibility and drive customer engagement.

Responsibilities

• Develop and implement comprehensive marketing plans for assigned regions or territories, aligning with overall business objectives and marketing strategies. 

• Conduct thorough market research to understand local demographics, consumer preferences, and competitive landscapes.

• Execute local marketing activation and promotional events. 

• Support local branches in evaluating, coordinating, and executing a variety of promotional events, which may include trade shows, community events, and sponsorships, to increase brand visibility and drive customer engagement. 

• Collaborate with internal teams and external partners to develop promotional materials.

• Partner closely with local sales teams and operations partners to understand their needs and develop marketing programs and materials that support sales objectives and drive revenue growth. 

• Provide training and support to sales teams on marketing initiatives, product positioning, and brand messaging.

• Compile and analyze data on regional marketing activities, campaign performance, and market trends to generate insights and recommendations for continuous improvement. 

• Prepare regular reports and presentations for senior management, highlighting key achievements, challenges, and opportunities.

Competencies

• Customer Focus – Building strong customer relationships and delivering customer-centric solutions.

• Drives Results – Consistently achieving results, even under challenging circumstances or through times of change.

• Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.

• Financial Acumen – Interpreting and applying understanding of key financial indicators to make better business decisions.

Education and Experience Requirements

• Bachelor’s degree and 5+ years of successful marketing experience, with demonstrated ability to effectively partner across functions to achieve results

• Successful experience in direct-to-consumer marketing roles.

• Microsoft Office Suite experience.

Knowledge, Skills, and Abilities

• Proficient presentation skills

• Drive for continuous KPI improvement through testing new ideas 

• Attention to detail and organization

• Excellent oral and written communication skills

• Ability to manage multiple projects

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit, stand, and walk

• Use hands and arms to handle, feel, or reach

• Speak and hear

• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs.

• Stoop, kneel, crouch, or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level:

• Low to moderate