Advisor, Social Media Marketing

Phillips 66 & YOU - Together we can fuel the future

The Advisor, Social Media Marketing leads social media efforts for the corporate and consumer facing brands. Reporting to the Senior Manager of Brand Marketing Operations, this position owns the design, development and deployment of all social content and campaigns – plus omnichannel extensions that extend the reach of messaging both internally and externally. This individual will be engaged at virtually every level of the organization to drive a compelling narrative supporting each brand.

What You’ll Do

• Developing and enforcing Phillips 66’s enterprise-wide social media strategy, stretching across Corporate, Fuels, Lubricants and Aviation brands on all social media platforms (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.).
• Optimizing and enforcing strategies pertaining to influencer marketing, employee advocacy and user generated content flows.
• Directing cross-functional digital media campaigns consistent with brand standards, voice, strategy and desired KPIs.
• Managing the Tier 1 agency’s social media time, budget, work and expectations among various campaigns and projects by providing direction on brand campaigns through writing social briefs, tracking progress through status updates, and managing allocated marketing spend.
• Establishing social metrics for brand campaigns and promotions with ongoing analysis.
• Managing organic, paid and social listening strategies on a daily and campaign basis.
• Creating and managing the content calendar, ensuring consistent and engaging content across all social media platforms.
• Driving social media crisis management by developing and implementing proactive strategies to address and resolve any issues that may arise, considering the unique challenges faced by the oil and gas sector.
• Proactively monitoring brand and relevant themes/news stories online to provide suggestions for real-time or timely content, assets and conversations within brand communities.
• Researching and identifying social media best practices, trends and relevant brand examples within the space for proposals and online audits.
• Translating website and social performance data into actionable insights leading to optimization across platforms and processes.
• Possessing passion about the intersection of brand and digital communications with emphasis on short form storytelling and engaging “snackable” content.
• Ability to liaison with internal clients, brand directors and in-house creative to deliver on business objectives through social media channels.
• Building audience growth and engagement across social channels.
• Maintaining a unified brand voice across social channels with a keen eye for creative excellence.
• Assessing demographics to assess and target key audiences across brands.

What Makes You Stand Out- Required

• Legally authorized to work in the job posting country
• Bachelor’s degree
• 3 or more years in social media or influencer marketing or other relevant experience
• A strong track record or managing and expanding the social presence of both B2C and B2B
• Intermediate proficiency in Microsoft Word, Excel and PowerPoint
• Knowledge of Sprout Social - the main social media management tool across brands
• Experience developing and reporting on metrics to demonstrate ROI for marketing efforts

What Makes You Stand Out- Preferred

• Demonstrated in-market results improving volume and profitability
• 5 or more years in social media or influencer marketing or other relevant experience
• Intermediate proficiency in Adobe Creative Cloud applications
• Communication & Presentation Skills: Experience in communicating effectively, both verbally and in writing, to ensure common understanding, with the ability to interact with various levels of leadership both internally and externally

• Detailed oriented, organized and able to multi-task
• The ability to monitor and manage the extended team across creative agencies
• An understanding of the impact external factors have on brand sentiment within the specific industry

• 5 or more years of experience working with creative agencies and developing media plans
• Experience in oil and gas or related industry
• Strong understanding of marketing in the regions where our brands have presence
• Experience executing a brand strategy in market with measurable results
• Financial aptitude with disciplined budget and cost management
• Excellent attention to detail
• Must be self-motivated, self-directed, and able to effectively handle