Digital Marketing Specialist

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Digital Marketing Specialist | Atos Medical-US | New Berlin, WI

Join a growing company with a strong purpose!

Do you want to make a difference for people breathing, speaking and living with a neck stoma? At Atos Medical, our people are the strength and key to our on-going success. We create the best customer experience and thereby successful business through our 1200 skilled and engaged employees worldwide.

 

About Atos Medical

Atos Medical is a specialized medical device company and the clear market and technology leader for voice and pulmonary rehabilitation for cancer patients who have lost their voice box. We design, manufacture, and sell our entire core portfolio directly to leading institutions, health care professionals and patients. We believe everyone should have the right to speak, also after their cancer. That’s why we are committed to giving a voice to people who breathe through a stoma, with design solutions and technologies built on decades of experience and a deep understanding of our users.

 

We are currently seeking a Digital Marketing Specialist to join our team in New Berlin, WI! A hybrid work schedule can be arranged.

 

Summary

The Digital & Social Marketing Specialist collaborates closely with the Marketing & Communications Supervisor and the marketing team to develop, plan, and execute social marketing strategies aimed at enhancing the visibility of the Atos brands while engaging with end users and healthcare providers. This individual will monitor and adapt to social trends on platforms such as Instagram, Facebook, and LinkedIn while also managing additional paid advertising initiatives. The ideal candidate should have the ability to use a creative approach to craft well-designed content that supports the brands and mission.  The successful candidate will be eager to learn about DME products and services and apply this knowledge to content creation. This role will also support other digital marketing tasks including updates and maintenance of local Atos website, online store, Atos App, event planning software, eMarketing program, and SEO strategies/monitoring, as well as other marketing related tasks.
 

Essential Functions

• Strategy Development: Collaborate with the Marketing & Communications Supervisor to formulate comprehensive digital and social marketing strategies; align strategies with organizational goals and target audiences, particularly focusing on laryngectomy & tracheostomy end users and professionals.
• Content Creation: Produce well designed content through effective collaboration with cross-functional teams. Proficiency in photography and possess basic skills in video and animation for engaging and dynamic content.
• Social Media Management: Define and execute social media strategies, emphasizing platforms such as Instagram, Facebook, and LinkedIn. Stay abreast of social media trends and adapt strategies accordingly to maximize brand visibility and engagement.
• Advertising Campaigns: Oversee additional paid advertising initiatives to enhance brand outreach and engagement. Monitor campaign performance and adjust strategies based on analytics and results.
• SEO Implementation: Implement best practices in Search Engine Optimization (SEO) to optimize digital content for search engines. Ensure that digital and social media content is strategically aligned with SEO principles for increased online visibility.
• Competitor Analysis: Stay informed about industry and competitor trends. Analyze competitor strategies to inform and enhance the effectiveness of Atos' digital and social marketing approaches.
• Collaboration and Communication: Foster effective communication and collaboration with internal teams to ensure cohesive and unified marketing efforts. Regularly communicate progress, insights, and recommendations to the Events and Marketing Communications Manager.
• Analytics and Reporting: Utilize analytics tools to measure the performance of digital and social media campaigns. Provide regular reports on key performance indicators and make data-driven recommendations for improvements.
• Stay Updated on Industry Changes: Continuously stay informed about industry changes, emerging technologies, and evolving best practices in di