OE Project Coordinator

Company Description

Westgate Resorts is the largest privately held timeshare company in the world, with 60+ resorts in top destinations like Orlando, Las Vegas, Gatlinburg, Park City, and Myrtle Beach. Recognized by U.S. News & World Report as one of the Best Companies to Work For, we’re committed to creating a supportive, rewarding workplace where our 9,000 Team Members can grow and thrive. Since 1982, we’ve delivered unforgettable vacations through exceptional service, innovation, and community engagement. With the recent addition of VI Resorts by Westgate, our footprint now includes the Pacific Northwest, Hawaii, Canada, and Mexico. Join us and be part of a team that values passion, integrity, and excellence, where your work helps create memories that last a lifetime.

Job Description

An Owner Engagement Program Coordinator executes Owner Engagement Department initiatives to drive timely outreach and results while providing a positive Owner experience. Owner Engagement initiatives are designed to educate and drive increased Owners’ timeshare usage and engagement to increase satisfaction and promote continued payments, upgrades, and referrals. The Owner Engagement Coordinator works closely with Digital Marketing, Owner Services, Inventory Management, WOW Loyalty, Westgate University and IT to implement and support Owner Engagement campaigns and initiatives.

Essential Duties and Responsibilities include the following. Other duties can also be assigned.

Content Creation and Project Management:

• Assist with VI Resorts by Westgate Marketing Plan implementation and training.
• Assist with Owner Engagement Marketing Plan implementation and training.
• Plans and executes workflow for multiple initiatives across platforms of digital, social, print, SMS and in-person events.
• Project manages creative requests, including communication of requirements, timelines, expectations and deliverables.
• Initiates communication of resort updates within multiple channels in a timely manner
• Responsible for building, editing, Publishing and maintaining content for the OE Articles and Owner Support Knowledge Base on the Online Account Management site (OAM).
• Publish and maintain content for the Mobile App, including updates, campaigns, and notifications, and monitor expiration.
• Assist with project requests for Direct Mail campaigns, including design, production quotes, and approvals; obtain related assets and databases and monitor the production process through completion.
• Support all aspects of Westgate University, providing training, collateral materials and digital assets to all sites.
• Assist with ordering Westgate University collateral with Owner’s content.
• Proactively look for update opportunities for Owner content in all channels and request digital updates and reorder new collateral.
• Set up online folders to capture and organize all aspects of the Owner Engagement campaigns including PDFs of emails, collateral, important communications, assets, logos, training, reports, presentations, etc. Organize and store for easy reference, historical purposes and analysis.
• Assist with creating and supporting email campaigns and digital and print collateral.
• Assist with all operational aspects involved in a campaign, including system setup and team member training, supporting information, and training materials for new product features, resort updates, and benefits implementation.
• Assist with the annual HOA billing campaign with the help of the bank partner, Creative Design team, and Mortgage and Account Services departments.
• Update, organize, and maintain WOW News articles on OAM with images, publish content, and perform periodic updates.
• Conduct image searches and make suggestions based on campaigns and projects.
• Request URL tracking, QR codes, and dedicated phone numbers to enable results tracking for engagement campaigns.
• Maintain IT priority list for the department and provide action items identified to meet timelines/meetings/expectations.
• Monitor and follow up on action items and Project Requests deliverables to move projects forward.
• Update the master tracking list for all campaigns (campaign ID, tracking, DNIS, QR codes).
• Assist with WOW News articles on OAM with images, content, publishing, and updates.
• Prepare content for OAM, Mobile App articles, social media, and blogs (copy, image for multiple display sizes, and testing).
• Create and maintain OAM, Mobile App, direct mail, and email calendar/spreadsheet tracking of all campaigns; coordinate final approved content for execution.
• Assist with Owner support content and collateral for Westgate University.
• Maintain the department's IT priority list