Sr. Manager, Brand Marketing

Company Description

Reporting to the Director of Marketing, you will lead regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product consumption of current consumers and strengthen brand love. Sr. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Managers (BMMs) towards outstanding execution.

Job Description

CONSUMER INSIGHTS

Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives

Leverage local sales data, consumption statistics and consumer insights to identify volume driving product opportunities

PRODUCT MARKETING

Build & lead a local ‘360’ marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice

Protect brand equity by ensuring all local brand/beverage efforts are executed in line with national/global strategy and guidelines

Support the engagement of current and next generation consumers through sampling & collegiate marketing programs by coaching & developing BMMs

Lead collaboration with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives

Develop & communicate appropriate, relevant, and measurable Brand Marketing objectives for the region

WIRING OF RETAIL

Leverage national programming to drive sales in regional retail accounts and create custom retail programming when necessary
Frequently collaborate with regional Sales team leads to drive consumer engagement at retail

Lead retail activation strategy for the region, acting on insights garnered from disparate sources

LEADERSHIP & MANAGEMENT

Closely manage Brand Marketing budgets for the region while coaching BMMs and ensuring efficient & responsible Consumer Collecting spends

Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example

ADVERTISING

Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met

Work with the Santa Monica Advertising team and RBNA Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget

Qualifications

7+ years of brand marketing experience

Strong experience in consumer marketing and retail activation, preferably in a CPG environment

An understanding and working knowledge of digital and social media

Experience curating and implementing strategies in local markets

Use insights and partner with accounts to build local programs that grow consumption

Experience managing successful teams and growing talent

Experience managing budgets and working with traditional and non-traditional brand marketing strategies

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental, and Vision Plans, 401K Match, Family Leave, PTO and Paid Holiday Schedule, Pet, Legal, and Life Insurance, and Tuition Reimbursement.

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.