Marketing Strategist

ABOUT THE ROLE:

Our passion is fueling business growth for our award-winning agency. We are marketers who enjoy working in a fast-paced agency environment and leveraging our agency’s story inspired results to attract new clients as well as grow existing clients.

 

We are looking for a marketing strategist with new business savvy to join our passionate marketing team.  As a key player on the marketing solutions and new business team, the marketing strategist is accountable for working with the Managing Director and Marketing Director to provide marketing and business development support.

 

We are looking for both a thinker and a doer; entrepreneurial thinkers and self-starters.  A go-getter that likes to make things happen vs. waiting for things to happen. Someone that enjoys helping to solve marketing challenges and mining for new business leads as much as they enjoy collaborating with team members to craft agency blog posts, articles email, newsletters, and case studies. 

 

We work across a variety of categories including healthcare, financial services, hospitality, automotive and technology.  And we work in both consumer brand marketing and employer brand marketing.

 

This position requires exceptional internal collaboration across agency teams. The Marketing Strategist will report to the Marketing Director.

 

Pace operates on a hybrid schedule working from the Greensboro, NC office on Tuesdays & Wednesdays and from home the rest of the week. 

 

ABOUT PACE:

 

Pace is a leading integrated marketing agency & digital storytelling powerhouse. We specialize in brand storytelling and deliver results by continually creating better customer and employee experiences for our clients. Our ambition is to be the most trusted marketing solutions partner to content-driven brands. We connect the dots across an integrated marketing ecosystem using our six key service areas: strategy, creative, media, social, technology, and analytics.

 

We Create With Heart. We believe everyone is part of creating something wonderful every day. We lead with purpose and empathy. We cultivate a sense of belonging and celebrate diversity in both mind and experience. And we succeed through collaboration. At Pace, everyone has a seat at the table, and unique perspectives are welcomed. Everyone’s voice carries the same tenor, and inclusivity is in our DNA.

 

ESSENTIAL FUNCTIONS:

• Become a Pace brand steward with a command over Pace’s business goals/objectives, brand aspirations and competitive landscape
• Lead crafting of select agency blog posts, articles
• Maintain agency case study library
• Collaborate with internal teams: Marketing, Client Solutions, Project Management, Interactive, Strategy, Analytics
• Collaborate on agency content and social strategy
• Lead execution of agency newsletters
• Collaborate with both Managing Director and Marketing Director to uncover and mine new business leads
• Manage multiple projects from concept through execution
• Collaborate with team to ensure on-time, on-strategy, on-budget delivery of required project assets
• Establish day-to-day priorities across multiple projects
• Work with Pace leadership as an advocate for innovation and excellence in all services provided
• Embody the “Create with Heart” culture and values of Pace

 

ABOUT YOU:

 

Education: 

 

BA in Marketing, Communications or a related field

 

Experience: 

 

4-6 years of experience in marketing strategy, account services or new business position in an advertising, digital or marketing services agency

 

Skills:

 

• Fluency in cross-channel digital strategies
• Strong strategic and analytical skills
• Fluent and credible In the principles of content marketing and brand content
• Be a believer in and practitioner of data- and insights-driven planning
• Experience with sales enablement tools (HubSpot, Salesforce)
• Hands on experience deploying content strategy, social media, email efforts
• Diverse media and content experience across print and digital channels. Mobile and social experience, a plus.
• Superior time and project management skills with proven ability to multi-task
• Marketing strategy experience across both big and small engagements
• Organized and detail oriented
• Enthusiasm for new business
• Excellent written and verbal skills
• Proven collaborative working style and ability to manage relationships across a broad range of internal and exter