Anthropologie Group Senior Manager of Social Media Content

Role Summary

Anthropologie Group is seeking a highly creative, fashion-forward, and culturally fluent leader to oversee Social Media Content across the portfolio. We’re looking for someone who can connect fashion, culture, and social trends in emotionally resonant, visually compelling, and entertaining ways that position Anthropologie Group as a fashion leader within the ever-evolving social landscape.

We are looking for someone with exceptional taste and a strong visual point of view — someone deeply immersed in fashion, culture, creators, and social behavior. The ideal candidate is an ideas machine: constantly spotting trends, identifying cultural opportunities, and turning them into socially native content that drives engagement, conversation, and brand relevance.

This role is for someone who is highly collaborative and thrives in a cross-functional environment, seamlessly partnering with Creative, Merchandising, Marketing, and Brand teams on briefs, ideation, concepting, and evolving content strategies in real time to bring socially native ideas to life.

This individual will lead the development of social content across all key channels and oversee a team responsible for concepting, shooting, creator partnerships, content planning, and execution across Anthropologie Group brands. In close partnership with Creative teams, they will help build a fast-moving social content engine that balances fashion, lifestyle, and cultural storytelling in a way that feels elevated, socially native, and culturally relevant.

This role will be based in Philadelphia, PA going into the office 3x a week.

Role Responsibilities

Content & Creative Leadership

• Lead social content development across Anthropologie Group brands, ensuring content aligns with brand vision, channel strategy, cultural relevance, and audience behavior.

• Concept and develop innovative, social-first content ideas, storytelling frameworks, and recurring franchises that drive engagement and brand affinity.

• Translate trends, fashion, creators, and internet culture into timely and compelling content opportunities.

• Lead content ideation, planning, and execution for social shoots, including storyboarding, creative direction, and platform-native content development.

• Partner closely with Creative teams to strike the right balance between fashion, lifestyle, and cultural storytelling across channels.

• Help build a fast-moving social content engine capable of reacting quickly to culture and turning ideas into scalable content.

• Foster a test-and-learn environment that encourages experimentation, iteration, and creative risk-taking.

Creator & Talent Strategy

• Oversee creator casting and partnership strategy across social campaigns and ongoing brand storytelling.

• Lead communication and collaboration with external content agencies and creative partners.

• Negotiate creator partnerships, usage rights, and social-first creative deliverables.

• Identify emerging talent, creators, and cultural voices that align with the Anthropologie customer and brand positioning.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and inspire a high-performing social content team while fostering a collaborative, creative, and solutions-oriented culture.

• Establish clear workflows, creative processes, timelines, and communication structures across projects.

• Present creative concepts, content opportunities, and social insights to leadership and executive stakeholders.

• Partner cross-functionally with Marketing, Creative, Merchandising, Digital, and Ops teams to align social storytelling with broader business initiatives.

Role Qualifications

• 6–8+ years of experience in social media, content creation, fashion, editorial, creative production, or digital storytelling.

• Exceptional taste level with a strong eye for fashion, styling, lo-fi videography, storytelling, and visual aesthetics.

• Strong creative thinker and content creator with the ability to concept big ideas, storyboard, direct shoots, and bring socially native content to life.

• Deep understanding of Instagram, TikTok, Pinterest, YouTube, creators, and evolving platform behaviors.

• Passion for internet culture, trends, creators, and reactive storytelling.

• Experience leading creator casting, influencer partnerships, talent negotiations, and external creative relationships.

• Strong leadership, collaboration, and team management skills with the ability to inspire creative teams and move ideas forward quickly.