Field Marketing Coordinator - Atlantic City (Hybrid)

Description

Caesars Sportsbook has an amazing opportunity for someone’s next great career adventure. We are currently looking for a Field Marketing Coordinator for New Jersey and Pennsylvania.

The role of Field Marketing Coordinator is responsible for driving local marketing plans for their state(s) that address regional business objectives/challenges, managing sports partnerships, identifying opportunities with local casinos, executing regional offers and implementing brand programming by working closely with our Creative, Promotions, and Retention teams. 

What You Will Be Doing:

• Assist in strategic conversations around regional player retention and new acquisition strategies 
• Primary conduit on all regional Field Marketing creative requests with the Source (internal creative agency team)
• Help train B&M front line staff on Digital Caesars Rewards benefits 
• Provides marketing and onsite support for retail openings, digital launches, B&M events, and sports partnerships
• Promote new member enrollment in the Sportsbook app
• Work customers through any issues they have with enrolling in our app and relay customer feedback to product teams
• Design and planning of innovative promotions, contests, advertising campaigns that grow the business through both tactical acquisition and retention
• Collaborate with Operation Managers and Casino Partners to make sure that campaigns are executed to standards
• Strategically ideates and directs campaigns around tentpole events in sports calendar, aligning all available assets internally our B&M counter parts 
• Brand Advocacy: ensure consistency across various touch points
• Act as department Creative liaison / Point of Contact – submit creative requests, proof marketing assets, and traffic final assets to appropriate stakeholders
  • Drive promo code creation, tracking, communication to casino partners and team (offer flips)
  • Lead QR code creation and tracking for creative assets
• Bring opportunities to stakeholders by being the subject matter expert in the state(s)
• Manage print production vendors and delivery of marketing assets
• Perform administrative duties such as scheduling meetings with key stakeholders on given project, setting agendas, and sending recaps to meeting attendees
• Manage, order, and distribute the team merch and swag for promotional giveaways
• Supervise the inventory of materials, creative assets, and resources for activations across regional and national campaigns
• Industry news / trend and competitor reporting by market
• Development/updating partner playbooks / education of B&M front line staff 
• Understand all the aspects of the business to give the consumers a VIP experience, particularly Caesars Rewards 
• Website updates
• Explore new ways to promote and bring new events to our managed restaurants in the region

 

What You Will Need:

• Strong knowledge of digital products and apps
• Outgoing personality and willing to engage with guests/players 
• Knowledge of sports betting, casino wagering, and passionate about sports
• Curious, creative, strategic and analytical
• An excellent communicator with outstanding listening, analytical, and problem-solving skills
• Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming) 
• Experience operating in a fast-paced environment
• Bachelor’s Degree from an accredited 4-year institution required

 

Computer Skills Needed to Perform this Job

Superior Microsoft Office (PowerPoint, Excel, Word) skills, required

Additional Comments and Requirements

• Strong leadership, project management and organizational skills, with an ability to multi-task
• Need to work during peak event times, which are often evenings and weekends
• Willing to spend time in our owned casino properties 
• Strong analytical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI
• Superior presentation and written communication skills
• Strong relationship building skills
• Ability to travel as required (approximately 15% in US)
• Valid Driver's License
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
• 2-4 years experience in marketing

 

Other Minimum Qualifications:

• Ambition.