VP, Performance (Addressable Strategy & Platforms)

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Vice President, Addressable Strategy & Platforms will serve as a senior leader driving strategic excellence and in-platform execution across all addressable channels – including Search, Social, and Programmatic. This role bridges high-level strategic planning with hands-on operational leadership, ensuring flawless activation and measurable performance. 

The VP will oversee addressable activation teams, ensuring alignment of audience strategy, campaign architecture, and optimization approaches. They will also own cross-functional collaboration with product, analytics, and planning teams to ensure platform innovation, automation, and data connectivity are fully leveraged to deliver superior client results. 

Responsibilities

Strategic Leadership 

• Develop and oversee the roadmap for addressable excellence across Search, Social, and Programmatic channels. 

• Translate client business goals into actionable addressable strategies, connecting audience insights with performance activation. 

• Serve as a senior strategic partner and advisor, shaping client outcomes through holistic addressable planning and optimization. 

• Collaborate with leadership to evolve departmental standards, pitch narratives, and partnership frameworks. 

• Represent KINESSO’s thought leadership in addressable innovation, measurement, and automation. 

Activation & Platform Oversight 

• Oversee day-to-day activation excellence across buying platforms (Google Ads, Meta, TikTok, LinkedIn, Amazon DSP, The Trade Desk, DV360, etc.). 

• Ensure standardization of campaign setup, optimization, pacing, QA, and performance reporting. 

• Troubleshoot platform and data connectivity issues, coordinating with product and engineering teams to optimize automation workflows. 

• Oversee implementation of audience-based buying, custom bidding strategies, and cross-channel performance frameworks. 

• Guide best practices for leveraging clean room environments, API integrations, and audience sync mechanisms. 

Data, Technology & Innovation 

• Champion the integration of data, audience, and technology to inform campaign strategy and decision-making. 

• Maintain deep fluency in evolving media trends – including signal loss, AI optimization, privacy compliance, and retail media network expansion. 

• Partner with internal technology and analytics teams to design automation, dynamic creative testing, and predictive modeling solutions. 

• Oversee performance analytics and dashboard reporting through tools such as Tableau and Looker. 

People Leadership 

• Lead, mentor, and grow teams of addressable strategists and acti