Digital Marketing & Content Creator

Job DetailsJob Location: Santa Fe or Albuquerque - NMPosition Type: Part TimeSalary Range: $24.59 - $24.59 HourlyTitle: Digital Marketing & Content Creator

Reports to: Donor Relations & Communications Manager
Supervises: N/A
Status: Part-time, 25 hrs/week, Non-exempt

 

ORGANIZATION MISSION

National Dance Institute of New Mexico is founded with the knowledge that the arts have a unique power to engage and motivate children. The purpose of our distinctive programs is to help children develop discipline, a standard of excellence, and a belief in themselves that will carry over into all aspects of their lives.

 

PURPOSE OF THE DIGITAL MARKETING & CONTENT CREATOR ROLE:

The Digital Marketing & Content Creator supports NDI New Mexico’s Advancement/Marketing team by developing, organizing, and implementing digital content across multiple platforms. This includes social media, digital advertising, short-form video, newsletters, graphics, and other campaign assets that highlight NDI New Mexico’s programs, students, performances, and events.

The role ensures that all digital materials reflect NDI New Mexico’s mission, brand identity, and communications goals and collaborates closely with program and development staff to support organizational storytelling and engagement.

 

PRIMARY RESPONSIBILITIES:

 

Content Creation and Management


Content Creation:



Produce engaging content for social media, including photos, videos, reels, stories, graphics, and captions.
Create branded digital assets for organizational campaigns, performances, and fundraising initiatives.
Capture and edit short-form video at rehearsals, performances, and community events.
Digital Marketing:
Manage and maintain NDI New Mexico’s social media calendar (Facebook, Instagram, LinkedIn, YouTube).
Draft, schedule, and publish content that reflects organizational voice, tone, and brand guidelines.
Assist with digital newsletters, email campaigns, and website updates.
Track metrics and audience engagement to inform and improve content effectiveness.
Collaboration:
Organize and maintain media assets using platforms such as Vimeo, Teams, and Dropbox.
Coordinate with program staff to gather stories, images, and content related to students, teaching artists, and community partners.
Support fundraising and development campaigns with compelling digital materials that inspire donor engagement.
Ensure all creative work aligns with NDI New Mexico’s mission and branding standards.


 

GENERAL DUTIES:


Work collaboratively with full-time staff to support consistency and quality across all communications.
Maintain regular office hours.
Attend necessary meetings, including social media, advancement, artistic, and staff meetings.
Uphold all organizational management and HR policies and procedures.
Perform additional duties as assigned.


WORKING CONDITIONS, ENVIRONMENT AND PHYSICAL REQUIREMENTS:


Work occurs across a variety of settings, including NDI New Mexico offices, schools, residency sites, and community locations.
Requires reimbursable in-state travel and occasional evening/weekend hours.
Requires significant physical activity, including movement at events and occasional lifting up to 25 lbs.


 

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Job Specific Requirements: 


1–2 years of experience in digital marketing, social media, or content creation (professional or internship).
Proficiency with Adobe InDesign, Illustrator, and Photoshop.
Strong writing and storytelling abilities.
Basic photography and video editing skills (smartphone-level acceptable; iMovie/Adobe Premiere/Final Cut a plus).
Familiarity with social media platforms, trends, and analytics.
Ability to travel weekly between Santa Fe and Albuquerque, with occasional statewide travel.
Commitment to arts and youth development.


Core NDI-NM Employee Requirements:


Commitment to the organization’s mission.
Strong organizational, interpersonal, and communication skills.
Ability to work effectively with diverse populations.
Reliability, integrity, and professionalism.
Ability to prioritize tasks, collaborate with teams, and adapt to changing needs.
Fiscal responsibility and professional appearance.

QualificationsWORKING CONDITIONS, ENVIRONMENT AND PHYSICAL REQUIREMENTS:


Work occurs across a variety of settings, including NDI New Mexico offices, schools, residency sites, and community locations.
Requires reimbursable in-state travel and occasional evening/weekend hours.
Requires significant physical activity, including movement at events and occasional lifting up to 25 lbs.


 

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Job Specific Requirements: 


1–2 years of experience in digital marketing, social media, or content creation (professional or internship).
Proficiency with Adobe InDesign, Illustrator, and Photoshop