Senior Associate, Paid Search

About WPP Media   WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact

As a Senior Associate, Paid Search, you will manage the campaign execution process for our clients. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution, gain further exposure to client-facing opportunities, and will mentor junior teammates. You will be regarded as the steward of the internal search planning process and expected to provide tactical recommendations to senior search teammates, digital team members, and clients.

Key Responsibilities   

• Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
• Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review.
• Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend.
• Write initial drafts of ad creative text ads based on briefing materials, website content and client direction.
• Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Training of Associates and oversight of their deliverables.

  Requirements   

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ year or more of practical experience running paid search campaigns.
• Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
• An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
• Knowledge of third party platforms such as Kenshoo, Marin, DoubleClick or analytics tools like Adobe Omniture is a plus.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disa