Associate Brand Manager - Seasonal & Assorted Brands Portfolio

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Job Location: Parsippany, NJ

 

Ferrero North America is headquartered in Parsippany, NJ and operates on a hybrid model with 2 days working from home/3 days working in the office.

 

Company Description:

 

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

 

About the Role:

 

We are looking for an Associate Brand Manager for our mainstream chocolate portfolio which includes Butterfinger, Crunch, Baby Ruth, Raisinets and 100 Grand brands. In this role, you will be instrumental for driving portfolio performance in the marketplace to ensure delivery against plan and you will monitor and inform leadership about each brand’s performance. The Associate Brand Manager, Seasonal & Assorted, will work on both the seasonal business and the everyday assortment business (multi-Brand mixes). This position will report to the Senior Brand Manager, Seasonal & Assorted.

 

Main Responsibilities:

 

• PROJECT CHAMPION
  • Manage & support the commercialization of seasonal collections from brief to execution
  • Work with cross-functional teams and agencies to develop and approve new packs, renders, displays & mockups across the different seasons, with Trade Marketing, Legal, Finance, etc.
  • Partner with Trade Marketing to bring portfolio to life at all retailers, including but not limited to developing retailer sell in stories, managing sales sample process and bringing our plans to life in store/eComm
  • Partner with Sales to develop selling stories and foster partnerships with key strategic customers
  • Guide agencies to help execute marketing communication & activation plans
     

 

• BUSINESS MANAGEMENT AND EVERYDAY REPORTING
  • Deliver Category, Competitive, Brand, Channel, and Customer reports for all 4 Big Seasons (Halloween, Holidays, Valentine's Day and Easter) & Everyday Assortments
  • Maintain a pulse on the competitive environment to assess the impact on the business
  • Manage operational business responsibilities for Seasonal & Assorted portfolios including but not limited to packaging & mock-ups development process, forecasting, budget management, share analysis/projections, pulling/analyzing retailer performance, deep dives to gain insights to drive growth and competitiveness 
  • Organize and manage key team meetings
  • Deliver shipment reporting to the team with high level insights/implications
  • Manage the brand distinctive assets archive and track their usage on communication touch points (e-commerce, shopper and consumer promo activities)

 

Who we are looking for:

 

• Bachelor’s degree is required; MBA is a plus 
• At least 2 years of experience in consumer-packaged goods brand marketing 
• Demonstrated track record of sales/marketing/commercialization execution
• Solid experience with Nielsen or IRI and creating business reports 
• Collaborative team player able to effectively interact and work with various functional departments
• Passion for consumer understanding and brand performances and a strong drive to work with world-class brands
• Natural go-getter that loves getting things done
• Problem-Solving mindset and willingness to challenge the established norms
• Adaptable to change and motivation to advance in a merit-based, multinational organization

 

How to be successful in the role and at Ferrero:

 

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

#FNA

Diversity Statement:

 

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work envir