Sr. Communications Manager

Requisition 38127: B4 - Sr Communications Manager 

 

A resume helps you stand out to hiring managers and recruiters; your resume communicates your experience and your brand. While it is not required, we encourage you to include an up-to-date resume along with a  job application to give you the best opportunity to be considered. A complete resume helps us to better understand your unique  background, relevant experiences, and passions. We look forward to learning about you.

 

 

Job Description

The Sr. Communications Manager will drive proactive communication campaigns to tell Norfolk Southern’s story to external stakeholders, reporting to the AVP of Strategic External Communications. Responsible for day-to-day media relations and increasing awareness of the company’s work in the communities it serves, as well as in the areas of Technology and Innovation, Philanthropic Giving, and Sustainability.

 

 

Responsibilities

• Lead proactive communications and strategic storytelling efforts for Norfolk Southern in the areas of Innovation/Technology, Community Engagement and Foundation, and Environment/Sustainability.
• Partner with peers on external communications team to assist in development of earned media strategies and pitching of media to support priority corporate initiatives.
• Liaison with internal communications team in support of Operations, Safety and Workforce storytelling efforts to maximize overall impact and campaign results.
• Serve as a trusted advisor to the Chief Sustainability Officer and collaborate with cross-functional teams including Government Relations team to support stakeholder engagement.
• Assist AVP of Strategic External Communications with development and execution of proactive and reactive communications plans.
• Manage and respond to incoming media inquiries in a timely manner.
• Serve as media spokesperson as required.

 

 

Requirements

• Undergraduate degree or higher in communications, public relations, journalism, mass communication, or related area.
• Minimum of 7 years communication experience in a corporate, political, or agency setting.
• Possesses strong writing skills with ability to take complex concepts and corporate vernacular into easily digestible stories that resonate with key audiences.
• Expertise among various communication disciplines, including media relations.
• On-the-record experience as a media spokesperson.
• Comfortable working on tight deadlines and possesses a strong sense of urgency.
• Demonstrates a high degree of interpersonal and organizational savvy; builds networks and collaborates effectively to influence outcomes and achieve results.
• Exhibits a high comfort level driving action in ambiguous or evolving situations; processes new information quickly and adjusts strategies accordingly; displays situational adaptability.
• Takes initiative to identify new processes and ways of working that creates efficiency and delivers positive results for the brand.
• Possesses excellent professional maturity, sound judgement, good analytical skills, and the ability to make quality decisions to protect the company's reputation when necessary.
• Displays a solid understanding of the use of communication research, measurement, and data analyt