Summer Intern - Product Marketing Strategy & Planning

Job Description (External)

**Please note, we are not able to consider OPT/CPT candidates**

Volkswagen Group of America’s 10 – week Summer Internship Program targets undergraduate students entering their Junior or Senior years who are eager to acquire practical, real-world experience in the automotive industry. This program is designed for high potential, highly mobile, and self-starter candidates with a strong interest in the automotive industry. Focused on the development of professional and technical competencies as well as on-the-job-training, our Summer Internship Program is an excellent opportunity to explore career choices early on. At Volkswagen Group of America, interns have the chance to make an impact because we challenge them and trust them to perform meaningful work.

Program Information:

• 10-week Summer Internship Start Date (non-negotiable): June 2, 2025
• Program Duration: June 2, 2024 – August 8, 2025
• Please attach a copy of your current resume. Cover letter is optional.
• Please attach a copy of your current transcript. A PDF is required.

Role Summary:

The Product Marketing Strategy & Planning Intern will support the market feasibility support team of our next-generation electric midsize SUV project and successor for an entry compact SUV: support to conduct market & customer requirements researching, formulation of customer journeys and definition of key pain points and product requirements for a new vehicle, help by cross-functionally align our findings with all entities in the company (incl. Engineering, Finance, Sales, etc.) to make sure Sales & Marketing input is being considered in the new vehicle project. 

Role Responsibilities:

Product Strategy

• Supporting long-term US market and customer automotive roadmap activities
• Support on cross-carline & technology strategies: benchmarking, trend scouting, customer use cases
• Assist with data gathering, story lining, and visualization support for strategy presentations

Product planning & pricing

• Help analyze data around customer demographics, attitudes, preferences and trends
• Assist with competitive analysis and visualizations for our global network meeting preparations 
  
  

Qualifications:

• Rising college Junior, Senior or recent graduate
• Strong GPA
• Able to thrive in a fast-paced environment that requires strong communication skills and the ability to work in a collaborative team environment
• Business, Analytics, Marketing, IT or Entrepreneurship majors are preferred

Skills:

• Data analytics and market research
• Strong written and verbal communication skills, data analysis, and storytelling
• Strong analytical and critical thinking skills
• Highly proficient in Microsoft Office applications

Volkswagen Group of America is an Equal Opportunity Employer.  We welcome and encourage applicants from all backgr