Online Adjunct Instructor - Marketing Strategy - CBE Assessment

Competency-Based Education Adjunct Faculty - Assessment

Rasmussen University

This course is designed for students to analyze data and evaluate key marketing components in order to create an effective marketing strategy. Key areas of focus include value proposition, branding, digital marketing, buyer behavior, marketing analytics, and marketing communications. This course provides students with an understanding of how to assess the value and impact of marketing campaigns and successfully apply the marketing mix to remain competitive in the marketplace.

Reporting Relationships:

Adjunct Faculty will report to an Academic Dean

Responsibilities:

Competency-Based Education (CBE) allows students to master content and skills within a course or program at their own pace and prioritizes the demonstration of student learning over time.

Students are able to show what they know when they know it.  CBE courses are broken into multiple modules that are self-paced.  Each module has an assessment at the end of it that allows students to demonstrate their mastery of the material.

CBE Assessment Adjunct Faculty members focus on grading the work coming in from students.  They are assigned a set number of students that are theirs and all submissions from those students are graded by their assessment faculty member. 

Grading is facilitated through the use of detailed rubrics and feedback.  Very little direct communication is had with students and more attention is put on the grading itself.  This allows for an unbiased grading process and a faculty member with an expert understanding of the course project and its requirements. 

Key Accountabilities:

The essential function of the position include, but are not limited to the following tasks, duties, and responsibilities consistent with the function.  The employee is expected to perform all other duties as requested, directed, and/or assigned.  Adjunct faculty will be assigned up to 3 work units per academic quarter.

Teaching Effectiveness: Professionalism, Use of Technology, and Content Expertise

• Dynamic, Active Classroom
  • Use of effective teaching strategies and multiple teaching techniques; teaching and modeling appropriate level learning skills and creating an environment conducive to learning
  • Creating high levels of student engagement through activities, community building, and student-centered learning including the use of live classroom tools to hold synchronous learning sessions with students
  • Clarity, relevance, and connection of class session objectives to course performance objectives
  • Organized classroom and efficient use of class time
• Subject Matter Expertise
  • Demonstrate mastery and ability to articulate and relate to students
  • Play an integral role in the development and implementation of curriculum and assessment for their area of expertise
• Student and University Support and Professionalism:
  • Faculty are responsible for creating a classroom presence in support of students in collaboration with their Dean
  • Student support and outreach that supports the success of students is accomplished through faculty availability to students in all courses through synchronous or asynchronous communication and meetings to help students achieve the learning objectives for their course(s)
• Faculty Meetings and other responsibilities:
  • Faculty will attend events, programmatic meetings, and committee work as agreed upon and/or designated by the Dean
  • Appropriate behavior, language, professional communication, demeanor and dress will be exhibited at all times
• Professional Development
  • Faculty must complete a minimum of six (6) Rasmussen Educational Units (REUs) annually or two (2) REUs per quarter for each quarter you teach (whichever is less) between the combined areas of Teaching Development and Development in Discipline on an annual basis as described in the faculty handbook

Experience and Qualifications:

• Teaching experience preferred. (Minimum of 3 years’ experience in the field of study)
• Self-motivated, flexible, and able to work in a team environment with minimal supervision
• Strong interpersonal skills to interact with students, leadership, and peers.
• Excellent written communication and strong verbal communication skills in the English language.
• Online adjuncts will need regular access to a computer with the following system requireme