Sr Principal Integrated Marketing Specialist - RDN
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Join our team to help combat hypertension through innovative medical technology.Renal Denervation is a promising new procedure with the potential to help millions get their blood pressure under control. Do something meaningful with your career as you help advance its adoption in the United States.
This is a fully remote role with the US.
As a Sr Principal Integrated Marketing Specialist, you will:
- Develop and execute strategic integrated marketing plans to accelerate adoption and create competitive differentiation.
- Actively seek new and innovative ways to advance referral physicians through the adoption journey, including making connections between marketing verticals.
- Collaborate with a dynamic marketing team to align and advance business objectives.
- Use your channel knowledge and project management skills to increase adoption and support business goals.
- Manage integrated marketing programs targeting referral physicians.
- Coach and partner with principal specialist and other integrated marketing team members to ensure alignment and balanced workloads.
- Measure and optimize the efficiency and effectiveness of your efforts.
- Ensure message consistency across channels and verticals.
- Engage in challenging assignments and grow your skillset.
Responsibilities may include the following and other duties may be assigned.
- Develops and implements enterprise-wide, integrated marketing programs.
- Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
- Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
- Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.
- Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
- Develops reputational KPIs, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
- Leverages insights to strengthen programs and build new strategies.
- Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.
Must have:
Bacherlor's degree and 10 years of Intergrated marketing and communications experience, or an advanced degree and 8 years.
Nice to have:
Proven experience across digital channels, content strategy/management, and integrated campaigns.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
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