Marketing Program Manager II

Salary Range:  $88,854.00 (Min.) - $115,509.00 (Mid.) - $142,166.00 (Max.)

 

Established in 1997, L.A. Care Health Plan is an independent public agency created by the state of California to provide health coverage to low-income Los Angeles County residents. We are the nation’s largest publicly operated health plan. Serving more than 2 million members in five health plans, we make sure our members get the right care at the right place at the right time.

Mission: L.A. Care’s mission is to provide access to quality health care for Los Angeles County's vulnerable and low-income communities and residents and to support the safety net required to achieve that purpose.
 

Job Summary

The Marketing Program Manager’s primary role is to drive the strategic development of marketing plans for L.A. Care's lines of business (LOB) – Medi-Cal, Medicare, and Commercial programs and products. The Program Manager oversee and support the marketing campaigns outlined in the marketing plans. This position works closely with the cross-functional teams within the service area, product line leaders and other key stakeholders  overseeing all aspects of the marketing program development respective to each line of business. Some key functions range from consulting with cross-functional team leaders, defining the vision to final approval of content and deliverables, and deploying communications and media campaigns. This role functions to ensure that programs align with the line of business’ product strategies as well as overarching organizational strategies and supports L.A. Care to achieve membership goals. This position oversees all aspects of the project, including quality control, risk management, and stakeholder engagement.

Duties

Develop the LOB-specific Marketing Plan through close consultation with Marketing leadership, the Product teams, Sales, Strategic Planning, Contracted Vendors, and other stakeholders. Responsible for the  development of Go-to-Market strategies and the Member Journey experience. 

Set and manage project goals and objectives. Develop a product-specific marketing plan based on the Annual Marketing Plan and based on the Product team’s annual vision and goals for the product lines they are responsible for. Ensure marketing project initiatives align with overall program, business unit and leadership goals, and expected outcomes meet the needs of internal key stakeholders including marketing compliance.  

Analyze the goals in the Annual Strategic Marketing Plan to inform relevant priorities for the respective line of business.  Evaluate, prioritize, recommend, and ensure allocation of project resources.  Plan, schedule, manage and track progress, including how the budget is being used.  Monitors and reports on budget status.

Ensure team members have the resources needed to meet their objectives.  Monitor and report out on Key Performance Indicators (KPIs), project pipeline updates, and lessons-learned metrics to project stakeholders.  Receive support from marketing leaders and specialists to accomplish this task.

Provide regular progress reports to senior management on all activities.  Review projects, audit projects for quality, track projects for impact to intended goals, as defined in the project plans, and provide consultative advice to cross-functional partners and stakeholders.

Lead meetings and strategy sessions with Product and other stakeholder teams.   

Serve to ensure cross-functional Marketing teams are following defined protocols.

Duties Continued

Oversees the execution of the product lines’ respective strategic marketing plans inclusive of the annual go-to-market plan for the year, ensuring that timelines and key performance indicators (KPIs) are being met.  Works with the  team to execute initiatives and ensure plans are executed and objectives are met.  Ensures that project closure is completed, and works with the team to discuss and evaluate the programs implementation processes and programs process improvements  Responsible in archiving project records and deliberations.

Continues to consult with the Product teams on a regular basis to address changes in the market or regulatory landscape.

Works with the Creative Services team to develop creative briefs for new creative approaches.

Submits ongoing reports to Product Strategy, Sales and Marketing (PSSM) leadership on active go-to-market efforts and performance. Leads and facilitates periodic status meetings.

Perform other duties as assigned.

Education Required

Bachelor's Degree in Marketing or Related FieldIn lieu of degree, equivalent education and/or experience may be considered.

Education Preferred

Experience

Required:
A minimum of 4 years of marketing, advertising, product brand management experience, with at least 3 years or demonstrated marketing/advertis