Manager, Expert Lifecycle Marketing & Outreach

Location:  New York / Remote 

About AlphaSense: 

AlphaSense is a market intelligence platform used by the world's leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, and sell-side research. Our platform is trusted by over 3,500 enterprise customers, including a majority of the S&P 500. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, and India. For more information, please visit www.alpha-sense.com

About the Team:

AlphaSense Expert Insights is a new and transformative form of market intelligence content. Through transcripts covering thousands of companies, it captures the unfiltered views and insights of business operators in the trenches, interviewed by professional investors who drill into key questions on what’s truly important about a company at each moment in time. AlphaSense Expert Insights’ library of over 40,000 transcripts is the market’s broadest, covering all sectors of the economy, with thousands more published each month. Expert Insights is quickly becoming a table-stakes solution for institutional investors to choose the right companies to invest in, while gaining rapid adoption among all other consumers of market intelligence from sell-side research and banking, consultancies and large corporations.

Expert Insights is a true hyper-growth business, having quadrupled its revenue in the past year, with significant scale in the 8 figures. The business is set to continue multiplying in size annually for the foreseeable future, leveraging AlphaSense’s 500+ strong sales and marketing organization for distribution, and a similar product development organization that continues to rapidly innovate and enhance the product, expanding its market leadership

About the Role: 
We are looking for a Manager of Expert Marketing and Outreach to join our team and help us scale our Expert Network. Experts are the foundation of our product offering, and delivering a category-leading expert experience at every stage of an expert’s journey with us is critical to our business. As the Manager of Expert Marketing and Outreach you will be responsible for the top of funnel for our expert recruiting efforts, overseeing all marketing programs that support expert lead generation - from awareness to call scheduling. Additionally, you will work closely with our Expert Experience team and Senior Leadership to craft a compelling and differentiated expert value proposition that can be delivered across the expert lifecycle. As the first hire in this role, it is an incredible opportunity for an entrepreneurial candidate to build and refine a new organizational capability that will support AlphaSense Expert Insights’ business over the long term.

What You’ll Do: 

• Own our email outreach program for expert recruiting
• Develop cross-channel strategies to expand our expert outreach motion
• Drive our segmentation and content strategies to maximize expert conversion
• Build email journeys that engage experts at each stage of their lifecycle
• Design experiments to test different outreach strategies - optimizing conversion rates
• Own our tech stack for expert outreach - ensuring that we have the right technology and data capabilities to properly support our use cases and strategy
• Collaborate with our Expert Experience team and Senior Leadership to develop our overall expert value proposition and ensure delivery against that value proposition at every stage of the expert journey
• Partner closely with the AlphaSense and Expert Insights Marketing organizations to coordinate on strategy and initiatives to maximize outcomes and use of shared resources
• Work with leadership and our Business Intelligence teams to develop KPIs and reporting that enable the business to effectively track the performance or our expert outreach efforts

Who You Are:

• A creative and energetic marketing professional with a strong technical background that is excited about disrupting the Expert Network space with D2C best practices
• 6+ years of experience, 3-4 of which are in email or lifecycle marketing for a leading D2C brand or two-sided marketplace
• Experience using cross-channel marketing orchestration tools and CDPs
• Strong data and analytical skills - experience with SQL and Jinja coding languages preferred
• Experience with Salesforce CRM
• Excellent copy writing skills, with an intuitive understanding of the valu