Assistant Store Manager, Community & Operations

Assistant Store Manager, Community & Operations

SoHo Flagship, New York City

$60,000-$75,000

Full-Time, Exempt

THE WHY

At Vivobarefoot, we believe people are strongest when they move naturally. Our mission is to reconnect people with their natural strength, improve human health, and tread lightly on the planet.

The SoHo Flagship is more than a retail store - it is a destination for movement, education and community. As Assistant Store Manager, Community & Operations, you will partner closely with the Store Manager to lead daily operations, develop a high-performing team, drive commercial results and help build a thriving community around natural movement and barefoot living. You will serve as a brand ambassador both inside and outside the store, helping establish SoHo as Vivobarefoot’s leading community hub for natural movement and wellbeing in North America.

WHERE YOU’LL PLAY

Customer Experience & Brand Education

• Deliver exceptional customer experiences and embody the Vivobarefoot mission.

• Coach team members to confidently communicate natural movement and barefoot footwear benefits.

Team Leadership & Development

• Support recruitment, onboarding, training and development.

• Lead daily huddles and ongoing coaching conversations.

Commercial Performance

• Support achievement of sales, conversion, ATV, UPT and profitability goals.

• Analyse performance metrics and identify growth opportunities.

Operational Excellence

• Lead daily store operations in the absence of the Store Manager.

• Support scheduling, payroll, compliance and stockroom organisation.

Community Leadership

• Support run clubs, walks, workshops and educational events.

• Build relationships with local wellness, fitness, healthcare and movement partners.

• Support execution of the store’s community activation calendar.

Clienteling & Relationship Building

• Develop meaningful customer relationships that drive loyalty and repeat visits.

• Support VIP outreach and community engagement initiatives.

Inventory, Visual Merchandising & Store Standards

• Maintain inventory accuracy and stock integrity.

• Execute premium visual merchandising standards and product storytelling.

WHAT SUCCESS LOOKS LIKE

• Achievement of sales and productivity goals.

• Team engagement, development and retention.

• Customer experience results and feedback.

• Community event participation and growth.

• Operational excellence and inventory accuracy.

• Contribution to establishing SoHo as Vivobarefoot’s flagship community hub in North America.

ALL ABOUT YOU

• 2–5 years of retail leadership experience.

• Experience in premium, lifestyle, footwear, wellness or specialty retail preferred.

• Strong leadership, coaching, communication and organisational skills.

• Demonstrated ability to build relationships and create community.

• Comfortable leading events, workshops and group experiences.

• Entrepreneurial mindset with strong problem-solving skills.

• Passion for movement, wellbeing, sustainability and personal development.

• Interest in future leadership opportunities as Vivobarefoot expands in North America.

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.