Principal Associate, Brand Governance, Operations and Enablement

Principal Associate, Brand Governance, Operations and Enablement

Principal Associate, Brand Governance, Operations and Enablement

This is an opportunity for an experienced marketing operations or project management professional to join Capital One’s Brand Governance Team. In this role, you will drive the process for brand governance initiatives, removing roadblocks and ensuring seamless execution across cross-functional teams to protect and grow Capital One’s growing portfolio of brands. You will create and spearhead processes and strategies that support Brand management consistency across the enterprise, facilitating existing teams who seek to ensure compliance with brand standards and grow the brand's reputation. The ideal candidate will have a deep understanding of integrated marketing production and process across channels—mass media, social media, experiential, etc.—and experience managing processes that support consistency and reputation management for a recognizable, well-managed brand.
 

WHAT YOU’LL DO

• Directly lead one or more of Capital One’s brand governance programs, including the facilitation of line-of-business marketing partner relationships

• Be a visible enabler efficient, brand safe, consistent branded marketing across the enterprise

• Facilitate team progress in a workflow management tool (Adobe Workfront), monitoring intakes and decision making processes across a multi-pronged brand governance review system

• In a “hub and spoke” team environment, own hub processes to drive human connections across teams

• Own insight reporting and executive dashboards on process utilization, throughput and operational outcomes across teams

• Directly facilitate connectivity and shared innovation agendas across multiple subject matter experts 

• Drive a continuous improvement agenda, including identifying ways emerging technologies, including artificial intelligence, can help streamline and accelerate brand risk reviews 

• Confidently lead presentations that drive awareness of brand management standards and programs with associates of all levels and backgrounds

• Identify need for and develop clear written materials about brand management programs and standards when needed to advance the program 

• Update and maintain governance ‘hub’ artifacts, resource pages, educational documents, and computer based training modules and/or facilitate this type of work through spoke teams

• Articulate new standards and procedures across channels, including but not limited to social media, paid media, talent management, content marketing, and experiential when a need is identified

• Track and monitor compliance with governance requirements, including leading risk management control testing and audits of our processes

• Contribute to a positive team environment as part of a high-energy, growing and evolving team

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

Basic qualifications:

• Bachelor’s Degree or Military Experience

• At least 3 years of project management experience

• At least 3 years of experience with marketing workflow tools (such as Adobe Workfront)

• At least 2 years of experience in financial services or regulated industry

• At least 1 year of experience identifying, evaluating and taking action to mitigate brand risk 

Preferred Qualifications: 

• 4+ years of project management experience

• 1+ years managing projects for in-house creative, marketing, or agency teams

• 1+ years experience with project management software