Acquisition Strategy Senior Manager

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America’s #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states and Puerto Rico with approximately 17 million customers and 31 retail locations.

The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We’re looking for an Acquisition Strategy and Planning Senior Manager that will lead new customer acquisition strategy for our New Ventures products. You will play a key role on the Flywheel and New Ventures Acquisition team, with full ownership over a new product’s acquisition offer strategy and planning. This role will collaborate with multiple departments within FanDuel including retention, commercial, analytics, product marketing, product, and more. This is an opportunity to introduce new products to new FanDuel customers and make a material impact on the business outcome for FanDuel Group.

THE GAME PLAN
Everyone on our team has a part to play

• Lead our new customer acquisition offer strategy across offer execution, analysis, and iteration
• Challenge and evaluate offer strategy effectiveness and lead ideation around new offer strategy
• Primary owner of forecasting and reporting of our promotional offering KPIs
• Steward of the acquisition bonus budget with strong commercial acumen around payback and ROI of promotional offerings
• Advocate for and be a role model of the Acquisition team to influence wider marketing priorities and product and technology roadmaps
• Identify, grow, and develop top talent within the Acquisition Strategy and Planning team
• Lead cross-functional collaboration with various teams to drive customer growth through innovative functional enhancements and strategies
• Partner with the Media & Demand Generation Team to ensure our paid media works hard and delivers efficient results
• Consistently challenge both our ways of working and our early customer experience to raise standards and improve performance

THE STATS
What we're looking for in our next teammate

• Minimum 6 years of experience in digital or growth marketing with a focus on consumer acquisition preferred
• Minimum 2 years of managerial or mentorship experience preferred
• Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
• Proven Growth mindset; Product led, data driven, and highly creative
• Proficient in a range of tools across the marketing stack (Amplitude, Appsflyer and GA)
• Results oriented, with the need to be objective and measure performance
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Track record of delivering business outcomes
• Strong analytical rigor to your decision making
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Cust