Media Marketing Manager - Hybrid

Company Description

WealthManagement.com is a media company covering financial advice and wealth management industry.  It serves over 435,000 financial advisors and wealth professionals who rely on WealthManagement.com for information, editorial insight, and analysis. Our marketing services and multi-media channels are used by several hundred wealth management firms daily to promote and communicate product, brand, and career opportunities to financial advisors and wealth professionals.

Job Description

The Marketing Manager helps formulate the Wealth Management media brand audience development and marketing strategy and manage its execution through a variety of digital channels, with a focus on growing our digital audience, engaging the audience through innovative content campaigns, and generating demand and leads for the sales team. Working consistently to best practice standards, the Marketing Manager contributes to new, improved ways of marketing our products through the new tools, processes and channels and helps expand our brand recognition across key segments of the market.

This role will require you to come into the office 2 days a week at our location at 605 3rd Ave, New York, NY 10158, USA

·Taking the lead role in planning all aspects of audience development campaigns and devise new strategies to increase audience reach, engagement, and retention 

·Develop and implement audience onboarding, engagement and re-engagement email campaigns;

·Develop new business and renewal/retention strategies of paid subscribers to drive subscription volume and revenue growth;

·Develop and implement marketing campaigns to generate inbound leads to support the sales team;

·Liaise with external agency to set up and manage PPC/ remarketing campaigns to increase web traffic and engagement;

·Run the day-to-day activity of the social media channels including posting regular content, images, infographics and engaging with any relevant posts;

·Liaise with the editorial team and event team to create content for social media platforms to drive brand awareness, engagement, audience acquisition, and conversions;

·Regularly update Marketing Solutions website to reflect new products;

·Manage brand presence at industry events; 

·Produce digital assets and liaising with designers to maximize their visual appeal;

·Track all marketing activities and use analytical tools with tailored reports from such as Eloqua and Google Analytics to help drive better commercial and editorial decisions; 

·Monitor schedules and deadlines during all phases of campaigns and prioritizing to ensure all work is executed effectively and on time;

·Keep up to date with current digital trends and incorporating new ideas and our customer insights into content marketing initiatives;

·Work closely with Digital Products, Audience/ Data Analytics, Event Marketing team to ensure brand and message consistency

Knowledge & Skills

•Solid understanding of B2B audience engagement strategies and tactics

•Lead generation tools and understanding of customer segmentation

•Solid understanding of strategies for renewing and retaining paid subscriptions

•Strong numeracy and analytical skills

•Excellent copywriting skills

•Developing and executing social media campaigns

•Creative and detail-oriented individual with a strong eye for design

•Excellent written and verbal communication & inter-personal skills

•Willingness to learn and ability to demonstrate creativity with impactful results

•Ability to forge and develop relationships with multiple different internal and external stakeholders

•Exceptional organizational and time-management skills and attention to detail

Qualifications

•3+ years experience working in a media audience development / digital marketing role

•media experience is essential

•strong knowledge of social media marketing strategies

•strong knowledge of Eloqua or similar, with expertise in establishing effective welcome, engagement/ re-engagement campaigns

•knowledge of Word Press is an advantage

•bachelor’s degree in marketing related degree could be an advantage but may not be essential depending on other experiences

•knowledge of the wealth management industry is an advantage but not essential

•must complete responsibilities independently to a high standard

The pay range for this position is $70,000 - $75,000 depending on experience 

This role will automatically expire on 1/29/24

Additional Information

Why work at Informa 

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes p